a social network “old”A bit “hypocritical”with “These people who present their new position and the comments that respond “well done””…This is the view that Marie, a 26-year-old geographer, recently had on LinkedIn, the social network for professionals. “But it has completely changed, now I have a very positive view of it. » This change of course dates back less than two years. After launching a geographical dissemination channel on YouTube, the Bordeaux man, who prefers to remain anonymous, is disappointed by the mixed reactions on the video platform, but also on X and Facebook. “The messages were often uninteresting, there was very little constructive feedback…”
Following a friend’s advice, she began sharing her videos on LinkedIn, a little skeptical. “And there many people contacted me; researchers, professionals, people really interested in the topic, who provided useful comments on my work. » He then spent more time there and was surprised to find quality content and in-depth analysis. “I don’t see this anywhere else.points out. On LinkedIn I really find intellectual nourishment. »
Has the site been transformed? Launched in May 2003, its main promise to its users was to stay in touch with their professional network. Its founders, including Reid Hoffman, a former PayPal executive, all come from the bustling startup world of Silicon Valley, where engineers, who regularly move from company to company, are difficult to follow. Although, little by little, the platform’s audience is expanding beyond the world of technology, its content in its first years remains very boring compared to the hustle and bustle of other emerging sites, such as Facebook, launched in 2004, or Twitter, in 2006. On LinkedIn, With a design as austere as that of a meeting room, we are often content to fill out our CV and collect contacts.
The 2024 platform, which now belongs to Microsoft, has changed a lot. Certainly, the “I am very happy to announce that I am joining the wonderful team of…” It continues to flood the network. But the messages published by users have multiplied and diversified. Between 2021 and 2023, the amount of content shared on the site increased by 42%, according to company figures. Connecting to it now means scrolling through posts, photos and videos of all kinds, in a relatively peaceful atmosphere. There we find a hodgepodge of reflections on the world of work and society, exchange of knowledge about a specific field and, surprisingly for this professional platform, increasingly personal content, including selfies, confidences and wedding announcements.
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