Livesport has acquired 100% of Malaga-based live football results company BeSoccer. It is an operation with which the Czech firm adds 25 million monthly users to Flashscore, its subsidiary specializing in live sports information. The until now majority shareholder of BeSoccer, Manuel Heredia from Malaga, will join the board of directors as an advisor.
The transaction encompasses the BeSoccer, BeSoccer Pro and Football Results entities, each of which will bring “distinctive advantages and specialist knowledge” to the Livesport portfolio. “This acquisition expands the Livesport portfolio and its user base of 100 million per month in 25 million additional users, in particular by strengthening its coverage in the Spanish-speaking and French-speaking markets”, underlined Livesport.
He the amount of the transaction was not disclosed. Heredia had already declared in 2022 that he would only sell the company to Amazon for more than 100 million euros. At that time, he had already rejected offers of 15 million euros from Yahoo and another of 50 million in 2022.
“The acquisition of BeSoccer will significantly strengthen our position in the Spanish-speaking and French-speaking countrieswhere BeSoccer has a strong user base. “Its product and territorial reach perfectly complement Flashscore, especially in football,” said Martin Hájek, Chairman of the Board of Directors of Livesport.
For his part, Manuel Heredia claims to have made a dream come true. “I had a dream to change the football industry with BeSoccer and I have been incredibly happy throughout this journey,” said the businessman, who says he is “proud” of what is became BeSoccer and the incredible team that helped make it happen. live football results app the most popular in the world.
In this sense, the manager of Malaga expressed the opinion that it is time for the company to “given jumps forward exponential” with the support of Livesport.
