Madrid, tourism, nightlife and luxury are the four pillars on which one of the most specific promotions of World Tourism Day is structured: the one that promotes nightlife in the most exclusive places in Madrid. Of the nearly 800 nightlife establishments in the capital, according to industry sources, around 7 percent – around 60 – correspond to the luxury sector. In this way, it is expected that it will focus its new center of attraction on “premium” tourism and that it will thus obtain, they estimate, an increase in spending of between 7 and 9 percent over the course of of the next three years.
To achieve this, the associations Night Madrid – nightlife – and Elite Excellence – the Spanish Luxury Federation – began working, in collaboration with the Ministry of Culture, Tourism and Sports. The first thing was to organize a visit to the most exclusive leisure places, a very special “tour” in which professionals and operators of luxury tourism participated.
The visit is part of a campaign called “The Madrid night is luxurious” and which aims to attract wealthy tourists by experiencing “the best tourist moment in the history of the region”.
The objective of this tourism marketing campaign is to promote the most exclusive nightlife in the Community of Madrid and to strengthen this region as a cosmopolitan destination, taking advantage of the attraction of new five-star hotels, the consolidation of Madrid as world capital of Tourism Business and incentives, the boom in fashion store openings of the best brands and the accumulation of new openings and innovative leisure venues, with increasingly exclusive experiences and projects.
According to calculations carried out in the sector, sustained growth is expected until 2027 between 7 and 9 percent, with an average daily expenditure per person of 298 euros. This will mean an increase of 27 percent compared to 2019 and 68 percent above the national average.
These wealthy tourists mainly come from the United States, China and Latin America.
For Kevin de Ribes of ÉLITE Excellence, “new tourists, especially international ones, are looking for unique and personalized experiences and their daily spending is focused on museum visits, shopping in the most exclusive areas, theater shows, musicals and operas, Michelin dinners. Michelin-starred restaurants and frequentation of Madrid nightlife venues.
During their tour of nightlife venues, they stopped at the most exclusive places, such as Salvaje – at the Bless Hotel -, Rudho, La Estrella, Gunilla, Grace or Giselle, which designed a premium experience and personalized for the main nightlife operators. . luxury tourism in the Community of Madrid. During the 2020-2025 period alone, 25 openings or renovations of high-end establishments were carried out, with an investment of more than 125 million euros, according to Noche Madrid.
