Magali Berdah, former “popesa of influencers”, was acquitted on Monday, November 25 in Nice of a bankruptcy case when she was an insurance broker about ten years ago. During the trial held at the end of September, the prosecution requested eighteen months in prison against this social media personality, six of which must be subject to an electronic bracelet, as well as a permanent ban on managing a company.
The case concerns the brokerage company BA & CO, created in 2013 by a childhood friend of Magali Berdah, acquired in March 2014 by her mother and then subjected to forced liquidation in 2015, with liabilities estimated at almost 2 .5 million euros. Magali Berdah presented herself as commercial director of BA & CO, a simple employee in difficulties due to the company’s setbacks, while the prosecution claimed that she was the de facto director.
In its decision issued during the deliberation, the criminal court of Nice noted the deficiencies of the investigation and concluded that it was not proven that Magali Berdah was the de facto administrator.
Shauna Events is currently having issues
Only his mother, legally responsible during the last year of BA & CO’s life and as such already sentenced by the criminal court to repay more than 2 million euros, was sentenced to eighteen months in prison.
Magali Berdah rose to fame in 2017, with the creation of Shauna Events, an agency specialized in connecting brands and influencers. Her activity was undermined in 2022, when rapper Booba, whose real name is Elie Yaffa, accused her of deceptive business practices. The investigation against her was dismissed, while Booba was charged with aggravated online moral harassment and twenty-eight Internet harassers were sentenced in March.
If Shauna Events is currently in difficulties, Magali Berdah announced with great fanfare in October the launch of an international agency based on the same model, which will represent a thousand influencers in twenty countries.
