Malaga wants to say goodbye to Rafa Nadal in a big way. And it already started this Tuesday by deploying a giant canvas of 2,600 square meters in the Ciudad de Málaga stadium. “Thanks, Rafa», We can read in the large white letters which pay homage to the tennis player. Furthermore, in the center, also with a 15 meter high silhouette of Rafa Nadal, from behind, the City Hall and the Provincial Council of Málaga would like to thank the Mallorcan tennis player for choosing the city to crown his career.
This canvas, visible from the highway, is located in front of the stadium and in front of the entrances to the Martín Carpena Sports Palace, where Rafa Nadal will play his last tournament as a professional tennis player of the November 19 to 24 in the Davis Cup final.
A few weeks ago, the media around the world echoed the headlines of the tennis player’s retirement in Malaga, with the consequence international impact and back for image and tourist promotion purposes, which will be amplified during this farewell to the competition.
With this action, the City Council of Málaga and the Provincial Delegation intend to strengthen the projection of the brands of Málaga and the Costa del Sol, taking advantage of the fact that “world attention” will be focused on this province during the Davis Cup and that Nadal is one of the most awarded and admired athletes in history, with hundreds of millions of followers all over the world.
Transportation
In addition to the advertising banner, one of the largest deployed in Spain, according to its promoters, the campaign will also be deployed in the Palacio de los Deportes metro station, in the spaces of this sports venue, as well as in mupis, screens, public transport and social networks, with the hashtag #ThanksRafa.
This tribute reflects the gratitude of Malaga and the entire Costa del Sol for the privilege of having Nadal in his last great sporting moments. Since last October 10, Nadal (Manacor, 1986) announced that the Davis Cup final would be his last tournament as a professional, the tennis player has attracted media attention and praise from both countries. the best athletes from around the world and the country’s authorities.
Rafael Nadal
Nadal is one of the main assets of the “Spain brand”, which is why the two institutions, coinciding with the celebration of the Davis Cup at the José María Martín Carpena Sports Palace, mean by this action strengthen the projection of the Málaga and Costa del Sol brandstaking advantage of the fact that global attention will be focused on the city and province during the tennis tournament and that Nadal is one of the most awarded and admired athletes in history, with hundreds of millions of followers around the world .
Considered as the better tennis player history in Spain, Nadal won 22 Grand Slam titles throughout his career, including 14 on the sweeping grounds of Roland Garros, as well as five Davis Cup championship titles with the Spanish team, two medals of Olympic gold and 36 other ATP Masters 1000 trophies.
In 2008, Rafa Nadal received the Prince of Asturias Award of Sports both for its “exemplary” sporting career and for its human category and its spirit of solidarity.
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