The Consell de Mallorca is participating in the World Travel Market (WTM) in London next week to consolidate its travel strategy. consolidate your image as a pioneer destination for responsible tourism.
The delegation will be led by the president of the Consell de Mallorca, Llorenç Galmés, accompanied by the vice-president of the Consell de Mallorca, Antonia Roca, the Minister of Tourism, José Marcial Rodriguez, and the Island Director of Tourism for Demand and Hospitality, Suzanne Sciacovelli.
Mallorca, Menorca, Ibiza and Formentera will be represented in a 493 square meter stand where the government also wants to position the cultural and sporting offer of the Balearic Islands in front of the British market.
At the Balearic Islands stand at WTM, the municipalities of Mallorca, Menorca, Ibiza and Formentera will be present, with their own counter, as well as ten municipalities from Mallorca (Alcúdia, Andratx, Calvià, Cala Millor, Capdepera, Felanitx, Llucmajor, Santanyí and Ses Salines) and six private co-exhibitors from Sidetours Incoming, Iberosports, Mytransfers, Mallorca Groups, Barceló Hotel Group and Ok Mobility. In order for the sector to be able to organize work meetings at the fair in an organized manner, the Tourism Strategy Agency (Aetib) has been responsible for coordinating all participation in this tourism fair.
A strategy based on impact actions that highlight the island’s commitment to tourism model that balances sustainable development and the well-being of residents and the preservation of its natural, cultural and social environment.
The main message is the commitment to responsible tourism, launched precisely a year ago, which positions Mallorca as a leading destination in conscious and sustainable tourism. Was at the London Fair in 2023 when Mallorca showed the world its firm commitment to confirming an industry based on an approach to tourist activity that seeks to minimize the negative impact on the natural, social and cultural environment of the destination, based on the promotion of sustainable practices , supporting the local economy, respecting cultural traditions and protecting the environment.
During the show, several key activities will be carried out with the aim of maximizing the dissemination of these values to prescribers and the media in the United Kingdom, among which the following should be highlighted:
On November 5, President Galmés, accompanied by the authorities of the Spanish Government, the Governments and the mayor of Calvià, will present the next ABTA conventionthe British Association of Travel Agencies, which It will take place in 2025 in Calvià. Marc TanzerCEO of ABTA, will be present at this presentation to explain the fundamental reasons for his decision to choose the island for his next annual meeting.
The same day, at 4:00 p.m., an activity will take place as part of the co-marketing program managed by Fundació Mallorca Turisme (FMT), with the aim of promoting winter cultural tourism on the island. The event, to be held at the London Eye and organized in collaboration with Lastminute, will feature a special appeal to UK media to highlight the values of the Pledge. Present will be President Gamés, Vice-President Roca, the island’s tourism director, Sciacovelli, and the director of the Teatre Principal, Miquel Martorell.
The agenda of the Consell de Mallorca continues on November 6. At 10:00 a.m. a press conference will be offered at the Mallorca stand to detail the achievements and collaborations of the co-marketing program, in which the main TTOs, airlines and OTAs of the main tourism transmitters in Mallorca participated. The presentation will feature the presence of leading companies from the UK tourism sector such as British Airways, Lastminute, TUI, Expedia and Jet2, among others.
On the same day, in the evening, Mallorca will organize a networking event for 80 people representatives of the media and the British tourism sector, focused on raising awareness, in particular, of the musical and cultural heritage of the island, as well as the commitment to truly responsible tourism.
The delegation’s agenda will be complemented by meetings with key representatives of the UK tourism sector, tour operators, airlines, OTAs and tourism and communications agencies in order to strengthen commercial relations and advancing the goals of sustainability and responsibility in the island’s tourism sector. Interviews will also be carried out for various media outlets in the UK.
