Mayamystic is not a contradiction in terms. On the other hand, Arcachonnaise has 11.5 million subscribers on YouTube, an audience that places her among the five most followed French videographers on the platform; in the front, she is not “it is not common” harassed in public spaces by fans looking for selfies, as told to World her best friend. At 23 years old, who specializes in creating online content around cosplay, a practice that consists of embodying a character whose costume he dresses, seems to navigate the fine line that separates the illustrious unknown from the Internet superstar. As if to illustrate this ambivalence, there is no World only her first name, Shana, refusing to have her last name made public.
And for good reason, Mayamystic has recently been competing with top YouTube artists. “I started publishing my cosplays on the platform just two years ago”remember whose videos today have some 5.6 billion views (more than double that of YouTuber Norman, who will also soon double the number of subscribers), as specialized media noted in June. DNA. Astronomical figures and a lightning bolt that the creator herself seems to have difficulty representing, as she entrusts to the World : “I went in blindly, telling myself: if you like it, much better, if it’s not so bad, but at least I’m sharing my work. »
Your job? Every day she posts videos of a few seconds on YouTube, as well as on TikTok (where 4.6 million Internet users follow her), in which she shows off her latest costumes. The pattern of these Shorts – as the Google platform calls this format of short vertical videos, implemented in March 2021 – is usually the same: against a lively musical background, we first see her dressed normally, before another version. she breaks in herself, playing a cartoon character, each time in an original situation.
“YouTube is the boss”
SpongeBob, Crazy Frog, Marge Simpson, Ankha from the franchise animal crossing…, the costumes of the cosplayer, a great fan of animated adaptations of Franco-Belgian comics and video games such as undertale AND Five nights at Freddy’s, reflects his love for cartoon aesthetics in all its facets. After working for a time in personal assistance, Mayamystic tried his hand at art school, hoping to join an animation studio. It is not his only passion: “I also always loved doing theater and dreamed of acting in a movie”she says. But the young woman is dysphasic, “what it means [qu’elle a] difficulties in [s’]express “ – a disorder in the development of oral language that curbs his desire for cinema.
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