Aragonese society has a good perception of businessmen. He 83% say they have a positive perception or very positive. A percentage which is six points above the national averagel, located at 77%.
The “Entrepreneur Barometer 2024” reflects an improvement in this perception. At least that’s what he emphasizes. 80% of people interviewed for this study carried out by the Valencian Association of Entrepreneurs (AVE) with the Valencian Institute of Economic Researchers (Ivie) and GAD3 and presented today to the Association of Family Businesses of Aragon.
THE job creation This explains this better perception of the businessman for 26% of those questioned, even if it is not the only factor. It is also positively valued that contribute to economic growth and carrying out favorable initiatives, factors which represent 19% in each case.
To a lesser extent, although with 15%, it is indicated that this good perception is linked to the impact or increase of the sector and the positive trajectory. Finally, other aspects are indicated such as exemplarity and contribution in general, which are rated at 3% and 2% respectively.
Despite this, there still remains 9% and 3% who have a bad and very bad perceptionrespectively. And why deteriorates the valuation of the businessman? The first factor noted in the barometer, carried out from 3,500 surveys, is national politics and the government, cited by 31%.
Other causes are important, such as inflation (20%), search own advantage (19%) and wages (15%), as well as criticism and prejudice, lack of resources and working conditions, all with 5%.
Concerning the lack of admiration towards businessmen, another series of elements emerge as lack of references (46%) and excess profits (30%) emerge as the main reasons for disliking employers, followed by the treatment of workers (29%).
However, the ethics (14%), leadership (14%) and resilience (13%) are the main qualities associated with entrepreneurs, in addition to effort and attitude, with 11%.
Asked about the main areas of commitment that the Aragonese attribute to businessmen, the innovation (83%) and economic and social development (78%), as well as job creation (72%).
But at the time of undertakeonly 29% of Aragonese appreciate this option in the future. However, this is a percentage 8 points higher than the world average. Additionally, 47% would do so in the service sector, which is the main one to take this step, followed by health and wellness with 22%.
And do you think it’s easy to get started? The Aragonese clearly know this: 8 out of 10 believe that it is difficult or very difficult.
