THE Association of Merchants of Navarre today presented an ambitious initiative called “CAMVIO”, aimed at facilitating the transfer of viable businesses in the face of growing concern about the lack of generational change in the sector.
With the slogan “Renewing the roots”, the The campaign aims to keep local business alivewhich, according to the promoters, constitutes a fundamental pillar of the social and economic life of the cities of the region.
He retail modelcharacterized by its proximity, quality and personalized service, is facing a serious challenge due to the aging of a large number of its owners, who are approaching retirement age without direct successors. This phenomenon endangers continuity of a type of trade which “structures our cities and contributes to fixing the population”, according to the association.
For this initiative to succeed, The Merchants Association stressed the importance for traders approaching retirement to communicate their intention to retire on time. transfer your businesses. “We ask traders to inform us at least two years in advanceso that we can look for people or companies interested in continuing viable business activities,” they explain. This planning will facilitate an efficient and smooth transfer, ensuring the continuity of businesses in the region.
With CAMVIO, the Association of Merchants of Navarre aims to address this challenge by uniting the efforts of the associations themselves, the Government of Navarre, the municipalities and the Chamber of Commerce. “Our goal is to ensure that as many viable businesses as possible are transferred to new entrepreneurs,” the organization says.
The name of the campaign is no coincidence. CAMVIO, with ‘v’ instead of ‘b’, was designed as a visual game that seeks to capture attention in an environment saturated with stimuli. Each of the letters has a key meaning for the success of the campaign: growth, joy, motivation, courage, initiative and opportunity. With this approach, the aim is to convey the importance of generational change as an opportunity to revitalize local commerce.
The campaign will be supported by a digital marketing strategywith a strong presence on social networks and the dissemination of several promotional videos. Entrepreneurs interested in taking over these companies can contact the association by email ([email protected]) or a telephone number (639 015 158) activated for this purpose.
Since the middle of this year, the Association of Merchants of Navarre is working in collaboration with the General Directorate of Social Economy and Labour and the Navarrese Employment Service-Nafar Lansare in a pilot project that has already borne its first fruits. Of the four companies included in the project, one has been successfully transferred. “This is just the beginning, but we are convinced that this joint effort will yield results“, they emphasize to the association.
He Navarrese Employment Service It also offers free support throughout the process, providing advice, training and support to both traders who wish to transfer their business and entrepreneurs wishing to embark on an adventure in the sector.
With CAMVIO, Navarre faces the challenge of generational change in small businessesopening a new stage in which the traditional values of local commerce can continue to adapt to modern times.
