Nestea will continue to be marketed in Spain next yearonce the current contract has ended Nestlé maintains Coca-Colaas reported by the Swiss group this Tuesday.
Thus, the Consumers will also be able to continue to find Nestea in their usual stores from January 1, 2025..
“Nestlé wants this put an end to the misinformation that has emerged these days compared to the future of its marketingwhose origin and intentions are unknown,” the group said in a statement.
Of course, the company did not detail whether or not it will be directly in charge of its production and distribution.
Since 2017, Coca-Cola has manufactured and distributed the brand in the Spanish market.
It is worth remembering that a week ago the director of Coca-Cola Iberia, Carlos Martín Carrión, said during the launch of the “Fuze Tea Sabor Original” range, in which the multinational soft drinks will focus its bet on the tea category, which Nestea would stop marketing in 2025, since the contract they had with Nestlé expires on December 31.
Martin was convinced that Fuze Tea enjoys the same success in Spain as in the 90 other countries where it is present. The launch “expands the global brand in our market and allows us to reach new moments of consumption and promote a category of great importance,” said Martín, who highlighted that “Fuze Tea Sabor Original” maintains “the flavor and the bottle of always, which consumers already know.
