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Netflix has followed a similar scenario over the past three years: it expands its leadership in the video stream, simultaneously providing financial results, which easily overcome the forecasts of analysts who direct investors.
While the profit of Netflix has much surpassed Wall Street’s expectations in April June, his income ranged directly around the bar established by analysts. Los Gatos in California earned $ 3.1 billion ($ 2.7 billion) or $ 7.19 per rally, which is 46% more than with the same period last year. Revenue increased by 16% to 11.08 billion dollars (9.5 billion euros).
The administration also slightly increased its forecasts for revenue for the whole year – from $ 44.8 billion ($ 38.5 billion) to $ 45.2 billion. USA ($ 38.8 billion), from $ 43.5 billion (37.4 billion euros) to $ 44.5 billion (38.2 billion euros). “Our highest forecast mainly reflects the weakening of the US dollar against most other coins. As well as the growth and sales of advertising healthy members “declared in the announcement.
“We are really incredibly excited by the second half of this year and are sure that this will continue in 26.” Added Ted Sarandos, consultant Netflix.
The weakening of the dollar also strengthened the results in the previous quarter, but since the administration hastened to emphasize, the fundamental dimensions that supported it are also strong.
“We have a healthy increase in the number of participants. And it accelerated at the end of the second quarter. A little more than we expected “Having said Spencer Adam Neumann, the financial director of analysts during a video conference on Thursday.
Although she believes that Netflix remains “in an excellent position to continue to flourish”, the analyst Investing.com Thomas Montairo said that investors were disappointed that the company did not increase its annual income forecasts and profit against the background of acceleration.
Netflix shares decreased by more than 1.8% to late at night, which suggests that investors expect even more powerful results. But this is a small blow, since the price of Netflix shares was thrown by 43% this year. A strong assessment of shares began in the second half of 2022, when the company introduced a low price version of its service with advertising leave as an antidote from a sharp decrease in subscribers.
The streaming video also takes place well in Hollywood, as it performs with 120 Emmy nominations Given to its programs at the beginning of this week – the second place after the HBO Max. In the last quarter, Netflix welcomed Sirens, Ginny and Georgia and Four Seasons as one of the most television programs.
The popularity of Netflix programs in combination with the weekly Wrestling Entertainment, loud boxing matches and matches of the National Football League allowed their subscribers to support their subscribers, while its prices are rising, including a cheaper title.
Netflix ceased to provide quarterly updates of all its subscribers at the beginning of this year, but the increase in the company’s revenue leaves no doubt that this number increased to 302 million, which was reported by the end of 2024.
How Netflix turns into an advertising “magnet”
Although Netflix is still not selling enough ads to demand the disclosure of its advertising revenue, the administration continues to emphasize the growth in this work. Netflix said that advertising revenues this year are ready for doubling compared to last year.
Unlike most large technological companies, Netflix had an advantage that he provided a service that still avoided “beat” President Donald Trump by the floating trade war.
But Trump threatened to introduce duties for entertainment made outside the United States, which could hit Netflix, especially from its world range.
In the obvious “olive branch” for the president, Netflix took an unusual step to refer to his commitment to the United States in a quarterly letter to his shareholders. The company announced that from 2020 to 2024 it invested about $ 125 billion (107.6 billion euros) and was called examples of constant expansion in its country.