The Official Gazette of Extremadura (DOE) published this Tuesday, October 5, a decree which establishes the regulatory bases of help with trade promotion For this, the Ministry of the Economy, Employment and Digital Transformation, through the General Secretariat of the Economy, Enterprise and Commerce, allocates 1,500,000 euros.
This aid is part of grouped actions of commercial dynamism in the Autonomous Community of Extremadura and the first call corresponding to the years 2024-2025 is approved.
The objective is to encourage the development of commercial animation projects, by supporting their financing and those that are created. two lines of subsidies: a first line intended for municipalities and small entities and a second intended for associations, federations and confederations in the commerce sector.
The assistance will consist of grant for 90 percent of eligible expenseswith a range which oscillates between 4,000 and 8,000 euros, depending on the municipality in which the action is carried out.
Concretely, for those with more than 20,000 inhabitants, the maximum can go up to 8,000 euros, in municipalities with 10,001 to 20,000 inhabitants, up to 6,000 euros, in municipalities with 5,000 to 10,000 inhabitants. , up to 5,000 euros and in municipalities with less than more than 5,000 inhabitants or in a smaller local entity, up to 4,000 euros.
The grant award procedure is direct award, through an open call and applications will be processed electronically via the general electronic access point. one year from November 6, 2024.
Eligible expenses
Within the eligible expenses These include, among others, the distribution of advertisements, posters, brochures, including design, printing and distribution costs.
Also, rental of goods and equipment, subcontracting for certain activities such as entertainment, surveillance, security, cleaning, insurance and assembly of facilities necessary for the development of the activity.
Digital Business Guideswith a spending limit of 2,000 euros, propaganda or merchandising materials, Marketplace launch, development and implementation of software aimed at attracting customers and customer loyalty programs through platforms, applications or any type of technological tool.
In addition, decoration of companies participating in the project, whether in private establishments or shopping centers, or spaces in which the event for which assistance is requested will take place, walkways or stands.
And finally, intelligent systems in commercial areas which use technologies such as artificial intelligence or data processing to facilitate the analysis of information.
This aims to intensify the investments in digitalization and innovationpromote projects in rural areas by increasing the aid ceiling for populations of less than 5,000 inhabitants, encourage the implementation of projects by associations, federations and confederations, including the advance payment of 50 percent of aid at the dealership, optimize merchandising expenses and improve project advertising.
