Pablo Motoit’s the new season of The anthill breaking audience records and shaping the future of David Broncanowhich will present on the 9th a program on La de TVE to compete with Motos. Last Monday, the Antena 3 space achieved an impressive audience share of 21% and 2,378,000 viewers. This caused the maximum collapse of its main rival Telecinco, Babylon Show got a minimum of 6.1% and 699,000 followers and was even below The intermission in La Sexta (7.6% and 862,000 viewers) and First dates in Four (8.8% and 1,000,000). Motos, who interviewed Rafa Nadal that night, made it clear who was in control on television and sent a clear message to anyone who wants to end his reign (this includes Pedro Sanchezwho insisted on signing Broncano for 14 million euros).
A new television season begins and this year the battlefield is clear: the access to prime time. Telecinco and TVE La 1 wanted to innovate in this time slot to compete with the powerful The anthill on antenna 3.
Mediaset’s main network was launched on August 26 Babylon Show and while it had a promising start, with a 10.1% share of screen time that put it in the lead in its debut, the format ended up dropping nearly four points in two days. Carlos Latre and his team are losing audiences and even though on Friday 30th they again exceeded 10% market share, they sank on Monday 2nd September. That day, the Telecinco space hit rock bottom with a gain of 6.1% and 699,000 subscribers. The program included the visit of Jose Coronado And Luis Zaheraprotagonists of Interviewsa series that launched its fourth and final season that day and was affected by the poor ratings of Babylon Show in its first part and recorded a low rate of 8.4%.
The worst thing for Latre’s space is that it has not only been overtaken by The anthill (which was to be expected), but it was below The intermission in Sixth (7.6% and 862,000 viewers) and First dates in Four (8.8% and 1,000,000).
Motorcycles are the culprits
As already mentioned, The anthill He returned on Monday, September 2nd and did so in style. Pablo Motos’ program took advantage of the visit of Rafa Nadal (which ran from 9:55 p.m. to 11:17 p.m.) to record its best start of the season in quota (21%), be the most watched of the day (2,378,000 viewers) and score its first golden minute of the season (2,793,770 viewers and 24.9% at 10:58 p.m.).
In this way, Pablo Motos has put itself on the table in front of the competition. Why does it continue to succeed? There are a thousand reasons but The anthill It is already a classic on television, the audience is used to seeing it. Moreover, it is currently leading in terms of audience. Being the most successful program on television, big personalities always prefer to go there for promotional events.
Bad predictions for David Broncano
We are one week away from its release The revoltTVE’s La 1 bet for prime time access. At a rate of 14 million euros per season, the public channel (at the insistence of Moncloa) wanted to recruit David Broncano to adapt its popular Movistar + La Resistencia to the general public but, above all, to try to sink Pablo Motos, who He has always been very critical of the government of Pedro Sánchez. For the moment, everything seems to indicate that Broncano has nothing to do against The Anthill.
