Feverthe first technological platform for discovering leisure activities, and Its Primaverathe famous international music festival, today announced its new associationn. This collaboration places Fever as exclusive ticketing partner for all Primavera sounds. This includes the fsummer holidays in Barcelona and Portoor, in addition to tickets for Primavera Tours, concerts organized by Primavera Labels and live shows from Radio Primavera Sound, marking a milestone in the live entertainment industry.
“We are thrilled to be able to collaborate with Primavera Sound, a festival that shares our passion for delivering unforgettable experiences,” he said. Rocio Trujillo AlbaManaging Director of Fever for Southern Europe. “This collaboration with one of the most innovative music festivals We are particularly excited, as this will allow all Primavera Sound fans to enjoy a smooth user experience and agile and fast purchasing. It also highlights the versatility of our technology; “We have developed a useful platform for a wide variety of events – from cultural to sporting – and we are excited to help Primavera Sound better connect with its community and new audiences.”
This collaboration continues to build on the legacy of Primavera Sound, which is became the first major music festival by adopting ticket sales via mobile in 2019. With Fever’s cutting-edge technology and data analysis capabilities, Primavera Sound will continue to push the boundaries, providing fans with an even more fluid, secure and engaging experience.
Fever’s marketing reach and communications tools will also help Primavera Sound connect with new audiences around the world, reinforcing its commitment to technological advancement in the festival space.
“This is great news. We are sure that working with Fever will not only facilitate our relationship with the Primavera Sound community who already know us, but will also allow our activities to reach new audiences with their reach and technology. Their platform ensures our fans have a premium, intuitive and safe shopping experience, thanks to their strong experience in live entertainment,” said Alfonso Lanza, Director of Primavera Sound.
By partnering with Primavera Sound, Fever continues its mission to transform the way people connect to events live. From its work with large-scale events such as the São Paulo Book Biennale – attended by over 700,000 visitors – to its partnerships with world-renowned brands such as Chelsea FC, FC Barcelona and Disney Theatrical Group, Fever is redefining how consumers connect with all types of cultural and entertainment experiences.
