Marina Pole Dance
Alicante
Tuesday, August 20, 2024, 1:35 p.m.
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If you combine the song of the summer with the boredom of a hot guard, you could get something as viral as the video of the Penadés pharmacy in Alcoi, which has almost 800,000 views and more than 22,000 likes. Isabel Aaiún’s “La Potra Salvaje” has not only become the latest musical phenomenon, but has also helped small businesses like this one gain more exposure.
Social media has radically changed the business paradigm. So much so that a small family pharmacy founded in 1929 decided it was time to “renew or die,” according to María Teresa Penadés, head pharmacist and owner of the Penadés pharmacy. For this reason, they created their profiles on social media platforms. Opening up to the future and allowing younger generations to know it. Through these platforms, they offer advice through reels, stories and publications where they discuss various relevant health topics.
Even a small production made during a break can reach thousands of people, to the point that your subscribers double or triple. An incredible showcase to sell yourself to new generations.
This establishment has made a huge impact thanks to the most popular song at festivals in every municipality in Spain this summer. But that’s not all they do; they have also been holding raffles for years to show their appreciation to their customers. “All we try to do is be friendly and solve as many problems as possible,” they added. And of course, their success and almost 100 years of existence are not only due to their functions but also to their friendliness and willingness to work hard.
“Even older people we didn’t know have commented on the reel,” they mention from the pharmacy. They also emphasize that for them, what matters is that “people like it, we can make someone smile and, in passing, help them with health problems; we are delighted.”
Penadés Pharmacy “greatly appreciates everyone’s support” on social networks. Because anyone with a phone and a little creativity can use these media as great communication and dissemination tools. Reaching both older and younger people.
