He Atletico Madrid said goodbye to Civitas as a “nominal sponsor” of Metropolitan. The red and white club has ended its relationship with the Extremadura property developer and will now Riyadh Air which names the stronghold of the mattress team.
This is what the newspaper says Expansionwhich highlights that the Saudi brand will be linked to Atlético until 2033. In this way, Atleti will put in its stadium the same sponsor that it has on its jersey since last year and until 2027 for a amount of 40 million per year.
This time, the deal was valued at between 250 and 300 million euros including various bonuses, amount which varies depending on whether only the nine seasons signed so far are taken into account. This is the largest sponsorship deal in the history of the Madrid club.
Furthermore, the creation of Riyadh Aeroclub in stadium hospitality with the aim of continuing to offer new experiences to its supporters.
New change
Since its inauguration in 2017, this is the third time that the Atlético de Madrid stadium has changed its name. We have already gone a long way when his name was Vicente Calderón, changed with the creation of the new fiefdom.
Wanda signed an agreement that linked him to the red and white entity until 2022 for an amount that was not revealed but which would be valued at around 9.5 million per season, in a link that included the entry of the Chinese group in the club’s shareholding.
Next came Civitas, which will remain sponsor for at least five years but is now terminating the stadium contract, which had been sealed for an initial period of ten years.
