(AFP) -RMC will begin on April 2 RMC Gold, a single digital music radio dedicated to the 1980s and 90s, with a free antenna program assigned to Max, a flagship of those years, announced on Thursday.
“We believe that nostalgia has a future,” said Karim Nedjari, chief executive of RMC/RMC Sport, during a press conference.
According to him, RMC Gold is doomed to be “the cheerful little sister of RMC”, a “cocoon” that allows “to combat stress” in a “harsh era” where “information may be stress”.
The RMC Gold will be broadcast 7 days a week and 24 hours a day. Will be accessible by the application and the RMC website.
“We are not going to get listeners since the 80s and 90s, but their children, 20, 30 years and new forty,” said Emmanuel Renard, a RMC/RMC Sport Constitution.
According to him, the music of that time “beats youth”, in a nightclub or in the streaming platform breeding lists.
This new radio will offer music all day, in different theme slices. And from 10 pm At midnight from Monday to Thursday, it will broadcast a free antenna program presented by Max.
Now 55, the host was a FM star from 1995 in the early 2000s, with his Le Star System program on Fun Radio, before leaving in other disciplines.
Finding a free antenna program, “I no longer believed in it, I had moved to something else,” said the man who became a speaker in the French football matches in 2010.
The RMC Gold will draw from Radio Monte Carlo’s music files: 320,000 vinyls sleeping in a shed in Courbevoie, near Paris since 2001 and found in 2022.
“They had returned from Monaco at the time of the redemption (of the radio) by Alain Weill (who subsequently granted the author’s note in 2015) and no one knew,” Nedjari said.
The creation of RMC Gold “shows that the RMC BFM group wants to launch new projects,” commented Nicolas De Tavernost, chief executive of the RMC BFM Group, owned by the CMA CGM Shipwowner.
If RMC Gold does not broadcast on FM, Mr Nedjari does not exclude from asking the future a DAB+ frequency (land radio, doomed to replace FM in the long run).
