At first glance, nothing has changed at the headquarters of RMC radio, where the broadcaster organised a back-to-school press conference on Tuesday 10 September. But sometimes appearances can be deceiving. On 2 July, the BFM-TV group left Altice to officially become the property of Rodolphe Saadé, director of the maritime transport and logistics company CMA-CGM, and his family. “We all got our boating license” jokes Alain Marschall, co-presenter, with Olivier Truchot, of the iconic show The big mouthswhich will celebrate its twentieth anniversary with a prime-time broadcast on the RMC Story channel on October 16 – the program estelle noonPresented by Estelle Denis, welcomes, she, two new columnists, former ministers Marlène Schiappa and David Douillet.
“Mr Saadé bought a magnificent castle, BFM-TV. But at the end of the park there is a beautiful villa: RMC. A gem! »“It’s a great time for the radio station,” says Karim Nedjari, who has been the head of the channel for the past four years. Not content with offering a daily broadcast, RMC broadcasts on the RMC Story channel from 6 a.m. to 3 p.m., provides BFM-TV with sports news and is at the top of the list of podcasts with its programme. After the footetc. This summer, the station has also expanded by adding three digital versions to its audio stream entirely dedicated to the Olympic Games.
“A digital audio medium”
“We are seen as a good radio station, although we have real knowledge [en matière d’information]But we don’t know how to let people know.”regrets Nedjari. It doesn’t matter. Not only “We are going to accelerate information”promises the editor-in-chief, Emmanuel Renard (Matthieu Belliard returns home, notably as a joker for the morning presenter, Apolline de Malherbe; the writer and editor with a passion for history, Arthur Chevallier, writes a column every day at 7.10), but the station, little accustomed to advertising campaigns, is in the process of “film a movie” advertising highlighting its new identity. It will also communicate more about its performance in the future, a wish of the new shareholder.
“Much more than a radio, much more than a sports radio, we are a digital audio medium”continues Nedjari, who paid warm tribute to Hervé Béroud, former director of information for BFM-TV and RMC, who returned to RTL this summer. At his side, Nicolas de Tavernost, former head of M6 and now vice-president of CMA Médias, insists: “We need to quickly enter this digital audio segment, hence the importance of having good applications and producing native podcasts. [par opposition aux émissions proposées en replay]. But there is no digital without linear. »
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