Artificial intelligence (AI) is gaining momentum in everyday life due to jumps and borders not only through participants such as ChatGPT, but also on daily use devices, such as ice cream manufacturers, mobile phones and, of course, televisions. In this context, Samsung Latin America introduced the novelties of her visual display, which specializes in TVs, monitors and sound bars, and emphasized its products in relation to competitors, mainly Chinese companies.
The presentation took place as part of the event of the VD Tech Tech Seminar 2025, which was in San Paulo on June 25 and 26. There, Korean technology invited the content and creators of the media, among which the chronnicler was in detail to study the new functions controlled by artificial intelligence, which adds to his TVs and monitors, perhaps discovers when the child screams or sees 3D images without factories.
AI even on TV
Thanks to the advanced technologies that covered the AI Vision AI, Samsung seeks to facilitate the experience of using TVs with AI functions.
Thus, OLED and QLED TVs of the company allow automatically optimize images and configure the image and sound quality, facilitating adjustment of brightness, contrast or volume to achieve a more exciting experience.
Active TV: Karaoke and Children’s Music
Lilian Zampol, Samsung Latin America Visual Manager, explained that with Vision AI the company intends to change the relationship of the viewer with the device: “This is no longer a passive relationship of seats and viewing. We want the TV to be entertainment, communication and assistance. ”
Among the functions that strive to strengthen this aspect, is the care of AI, a system that also works with a TV and discovers when the cry of a dog or a child or child sends a notification to the user and reproduces relaxing music. “The idea is not only to offer the best image or sound quality, but also to make life easier for users,” the regulation said.
In addition, as part of the entertainment experience that Samsung wants to offer, a company associated with Karaoke -stingray Service, to develop an application that includes more than 100,000 songs that can be singed using Samsung Galaxy S25 as a microphone.
Karaoke with a mobile phone as a microphone.
Competition with Chinese companies
In addition, Samsung seeks to stay in the front edge not only in the development of AI, but also in strong competition with Chinese technologies. The company knows about its growth in the Smart TV segment and, above all, about its competitiveness in Latin America at the prices that they offer.
It is at this moment that Samsung steps on the accelerator more strongly to differentiate in the QLED segment, where they accuse some Chinese competitors of using harmful components such as cadmium and make deceptive advertising.
“Some companies say that they sell QLED TVs, but in fact it is not so. Samsung enlightens consumers, we want to maintain our trust and see the full image, ”said Kevin Cha, senior engineer Samsung Korea, in a dialogue with chronicles.
Game innovations: 3D effect without the need to wear special glasses.
3D without glasses and museum on TV
Another aspect in which the company seeks to differentiate itself is the latest technologies. In this sense, he developed a special monitor for a video game that tracks his eyes and generates a 3D effect without the need to use glasses.
The company also announced that it has expanded to more service models called Samsung Art Store, which was already available on its famous TVs The Frame. This subscription application allows access to 3500 works of art and is exhibited in their picture, in an experiment that improves thanks to the anti -iriled devices technology.
Television, which the frame adds to home decoration.
The importance of football for industry
As many functions presented around the entertainment, Samsung finally emphasized the importance of sports when watching the TV and, above all, football in the Latin American market. Thus, they assured that they were faced with the 2026 World Cup, they are preparing to increase sales.
Renato Shirararatsu, Marketing Director Samsung Latin America, analyzed data about sales growth and expected: “For Latin American, it is a very important part of our culture, and our economy is changing every time there is a World Cup. Samsung wants to make sure you are next to the consumer when this will happen. ”
