Those responsible for San Telesforo, the oldest marzipan factory in Spain – founded in 1806 – and located in Toledo, presented today their annual activity report and their forecasts for the 2024 Christmas campaign. activity “increasingly linked, as is the commercial objective of San”. Telesforo, with the generation of shared value in Toledo, in our autonomous community and in general in the society that has given us so much, together with sustainability and digital innovation in our family business.
In this sense, Juan Manuel Albeldadirector of the company, expressed during a presentation event organized this Monday the new sectors of activity undertaken in collaboration with the artisanal tradition through innovation and sustainability, not only from the workshop with proposals for new recipes and formulations, but – he emphasized – “with new assets incorporated into the company thanks to intelligence artificial applied to business development and marketing to bring these artisanal product lines to new consumer segments more effectively.
“Many of our actions are motivated and we rely for their development on research work which we do through the doctoral thesis led by Professor Felipe Hernández Perlines from UCLM on innovation in family businesses based on the case of San Telesforo. The thesis will be read next year by Juan Manuel Albelda who summarized some of the values detected to achieve this strategic vision of the company focused on “sustainability, creation of shared value and digital innovation”.
Results
Thanks to this management, San Telesforo forecasts growth of 9% in 2024, to exceed 25,000 kilos of almond paste and other artisanal confectionery products, and almost 20,000 liters of artisanal ice cream production of the bicentennial company . Albelda explained that the new dessert consulting line for restaurants contributes “largely” to this growth. “Sustainable” growth, which allows us to enter the catering sector, both in renowned restaurants in Toledo and Castile-La Mancha and in Madrid, with the help of large restaurant chains such as Grupo La Maquina and Grupo OTER.
This “sustainable” growth based on the quality of our products is, in addition, compatible with another of the initiatives that have been consolidated this year, with the help of Campo y Alma, a food quality brand from Castilla la Mancha, as positioning of artisan marzipan with IGP of Toledo that we manufacture in San Telesforo in the Alcampo department store chainwhose director in Toledo, Manuel Alfonso Duque, announced that the collaboration between the two companies will continue next year. In this regard, San Telesforo products are already present in five department stores of the Alcampo chain in Madrid and three in Castilla-La Mancha.
“This commitment to dynamism and quality has allowed our ice cream parlor at Mercadito Plaza de España, in the Buenavista district, to receive, again this year, the precious Solete Repsol,” commented Albelda.
Ambassadors of Toledo
The lines of action it develops allow San Telesforo to act as ambassadors of Toledo and promote quality artisanal and kilometric products through the IGP Mazapán de Toledo, aligned with the strategy of the Government of Castile -La Manche through its gastronomic brands. Field and soul or culinary root. This business philosophy combines working hand in hand with companies in the region to provide high quality raw materials, such as Alcarria honey, Nerpio nut, La Mancha pistachio, cheese Manchego or extra virgin olive oil for your menu of sweet and savory dishes. in restaurants.
Share with society
On the other hand, and as explained Patricia Junqueradirector of administration, “we continue to work so that “the spirit of San Telesforo goes beyond Christmas”. To this end, and for years, San Telesforo has been developing numerous creative actions throughout the year focused on our society.
“Our goal is to share our value and innovation with society.” Thus, the Program stands out “Family affairs in the classroom”, promoted by the Association of Family Businesses of Castile-La Mancha, with training activities in Toledo institutes with children and young people to learn how a family business of over 200 years old works, “with products that preserve the tradition of their grandparents and ancestors, hand in hand with the innovation and techniques of the 21st century. “Very enriching experiences, the highlight of which is the visit of these young people to the workshop to see the complete experience in situ.”
Patricia also highlights in terms of training and transmission of these values the activities that the San Telesforo workshop develops in collaboration with the main hotel and pastry schools of the city such as the University of Labor, the Hotel School of Toledo or the City of Toledo School of Special Education. “It’s a clear example of creating shared value in which the company benefits from the internship work of people trained personally and professionally to take their place in life.
Sustainable business
Finally, Mariangeles Junqueradirector of operations of the company, stressed the importance of the social responsibility of the company with its environment. In this sense, in addition to the multiple cultural and sporting activities in which it collaborates throughout the year, it has valued Work inclusion plans launched with social entities and which guarantee the functioning of a staff of more than fifty people, of whom more than 40% are foreign nationals, coming from Honduras, Colombia, China, Cuba, Ecuador, Nicaragua, from Peru, India, Romania, Ukraine, the Dominican Republic or Italy, among other countries.
