“She managed to excite us all and bring us closer to her”

ON Monday, September 9, around six o’clock in the afternoon, a key moment that he once again chose for this official statement, and with a careful staging that was very different from his last appearance on social networks. Kate Middleton He released a new video to announce that he has completed his chemotherapy treatment. Everything about him was important, since messages that hide imagess, even his words, measured and energetic. More than six million people pressed the button as in just a few hours and the messages of support for the Princess of Wales filled his heart again.

Never before had we seen such an intimate and familiar face of the royal couple. They had never been so close and affectionate, sharing smiles, hugs and looks of total devotion: a way as clear as it was effective of Bury the rumors of marital crisis once and for all that have haunted them in recent years. If in the first video Guillermo was absent, in this one he assumes an active and leading role.

The scenes in which they appear lying on the ground, laughing like two teenagers in love, also have another detail: They are dressed almost matchingwith the light blue color as the protagonist, reflecting the tranquility after nine months “incredibly hard for us as a family,” in her own words. But, after “darkness comes light” and it was precisely her husband and his three children, George, Charlotte and Louis (the real protagonists of the video) who gave him the strength to move forward.

What your gestures say

The Princess of Wales appears in the middle of nature, relaxed and peaceful. This scenario, in the opinion of Patrycia Centeno, expert in political/corporate aesthetic strategy and female leadership, reflects three key feelings in this new stage of her life: hope, strength and rebirth. Also a feeling of freedom after overcoming the yoke of treatment. Cancer is behind her, although she is very aware that she still has a long way to go and she faces it with renewed energy.

Kate has a very active role in the video, we see her driving her own car, which would indicate that show your new path and look forwardThe fact that he repeatedly carries a backpack during his walk through the countryside would indicate the weight he has carried and continues to carry, although to a lesser extent.

He look chosen for this new appearance on the networks to give such pleasant news also has its importance. She launched a white dress by the American designer Veronica Beard whose price is around 650 euros, with her favorite Veja sneakers and very significant earrings. It is a creation by Kiki McDonough with amethysts, a precious stone whose symbolism is linked to peace, tranquility, mental clarity and serenity. He also looked at her neck a necklace with the initials of his three children.

Kate’s love for her family and the tremendous support they have all given during her difficult battle with cancer is clear in the video, which also shows her parents, Carole and Michael Middleton, at home playing board games in one of the never-before-seen images offered by this publication.

Awesome video

There is no doubt that this video has had the desired effect. Tania Franco, social media expert at EL ESPAÑOL, analyzes it and reveals why it is perfect.One of the most important things a social media video should have is the storytellerIn other words, a good video should tell a story that engages and excites users. I think this achieved the effect I wanted, to excite everyone and above all to get closer to them in the family. By telling something in such a humble way, the princess stops being a princess and becomes a woman who has finished her chemotherapy treatment,” she says.

“I also think that They wanted to show their most human sidesince we were able to see her with her greatest supporters throughout the process, who were her husband and her children. At the end of the day, it is a process that millions of people go through and they had the responsibility to communicate it in this way so as not to be cold and distant in the face of a disease that affects so many people. In one of the moments, in fact, you can see Kate crying next to William,” he continues.

But there is still something else to emphasize and that is that it is “Kate herself tells her story, I think that’s one of the most important things in the video. There is no one better than her to tell her own story.This makes it even more human and closer to the social media audience.” Tania considers the staging to be very thoughtful and, of course, absolutely right: “With In this story, we got to see how Kate is also a mother and a wife. Ultimately, when something like that happens in a family, everything else doesn’t matter anymore, even if you’re the Princess of Wales herself.”

a long road

One difficult stage is over, but another begins. Princess of Wales to face criticism for five years and will not fully return to the real agenda for some time; certainly not before the end of 2024. She explained this herself in her statement: “Now I focus on Do everything you can to stay cancer-free. Even though I have completed chemotherapy, my road to healing and full recovery is long and I must continue to take each day as it comes. However, I am I can’t wait to get back to work and make other public commitments in the coming months, when I am able.

And a message could not be missing for those who suffer from this disease: “To all those who continue their own journey against cancer: I continue with you, side by side, hand in hand. From darkness can be born light, so let that light shine brightly.