In response to the devastation caused by DANA in Valencia, sustainable fashion through the Sustainable Fashion Fest (SFF) has decided to reinvent itself and redirect its solidarity efforts postpone its main eventinitially scheduled for November 14, 15 and 16 in Barcelona.
Instead, the festival will hold parades and charity activities during these dates, with the aim of raising funds and providing support to affected communities.
The organization invites all its collaborators, brands and participants to join this humanitarian effort, providing the opportunity to make a difference in these areas. such difficult times.
Support for Valencian designers
“We have decided to postpone the parade to focus our efforts on helping the communities affected by Dana in Valencia. We will collaborate with local organizations in affected areas, ensure help arrives efficiently“, says Leticia Ruffin, manager and organizer of the Sustainable Fashion Fest.
“In addition, part of the funds raised will go to support designers and brands in the textile sector who need help to continue to develop their sustainable projects”, explained the festival promoter.
Solidarity event
Ruffin explained that “we want to give a boost to creators engaged in a more conscious and respectful fashion» with a solidarity event which will offer a series of sustainable fashion shows and activities to raise awareness in the community of the importance of ethical fashion committed to the environment.
From SFF it is stated that they guarantee that Proceeds will go directly to sustainable fashion designers and brands. who have been impacted by DANA and need support to continue their work in the sector.
universal language
“Fashion is a universal language and has the power to connect with people on an emotional and visual level, becoming a very powerful social speaker. It can make visible topics such as climate change, human rights and animal welfarereflecting the concerns and values of our society,” says Leticia Ruffin.
In addition, it represents a showcase for creators and these shows will feature a series of performances like those of Nacho Nacif and Patrik Belda. Additionally, there will be live performances and DJs. The solidarity ticket costs 20 euros with a drink in each of the different events.
Solidarity dinner
Likewise, there will be a solidarity dinner hosted by DJ Frank Castro which will feature the presence of actors such as Héctor Anaya and Patricia Ojeda who will also present part of the events.
In addition, they assure that “everyone adds their grain of sand and helps Leticia Ruffin in this event” with sponsors like Coca Cola or the Hyatt Hotel, magazines like Planes a la madrileña and many actors from the world of culture and sustainable fashion. They want to participate in this act of solidarity in favor of people affected by DANA.
The sustainable fashion festival
Beyond these activities focused on the people affected by DANA, since its creation, the Sustainable Fashion Fest has established itself as a benchmark event for sustainable fashion in Spain, bringing together brands, designers and consumers deeply committed to a more responsible and equitable future. This mission extends beyond the aesthetic realm, highlighting fashion as a driver of positive change..
“After 24 years in the fashion industry, I felt the need to channel my experience into a project that reflects the values of sustainability and responsibility. My eldest daughter, who became a vegetarian, taught me about animal abuse and opened my eyes to the impact of our choices on the planet. From there was born the Sustainable Fashion Fest, a space bringing together brands, creators and consumers committed to ethical and environmentally friendly fashion,” adds Ruffin.
SFF’s commitment to sustainable development and industry transformation motivates all its actions and decisions. Guided by a vision of fashion that respects both the people involved in the production chain and the environmentthe festival promotes slow modeNew York encourages consumers to value each garment, emphasizing the importance of choosing quality and ethics over quantity.
“He fast fashion It leads to rapid and massive consumption which has a high cost for the planet: it depletes resources, generates waste and depends on often unfair working conditions. He slow modeInstead, he invites us to value each item of clothingopting for quality and ethics rather than quantity,” emphasizes Ruffin.
ethical consumption
The SFF is committed to “a world where fashion is not only an expression of style and creativity, but also a vehicle for positive change. We envision an industry that values everyone involved and the environment that supports it,” the organizers emphasize.
The festival actively works to inspire and connect the community, fostering a informed and ethical fashion consumptionwith the aim of driving change towards a more sustainable industry, by promoting the connection between committed brands, innovative designers and conscious consumers.
Environmental responsibility
At the heart of Sustainable Fashion Fest are the principles of transparency, fairness, environmental responsibility, innovation and collaboration. To fulfill its mission, the SFF organizes festivals celebrating sustainable fashion and promotes inclusive diversity and an ethical approach in all its actions.
By prioritizing suppliers and partners aligned with these values, SFF continues to educate and empower its community in sustainable fashion practices. Furthermore, the festival encourages innovation looking for practical solutions to the challenges of modern industry.
Social transformation
With a view to 2025, the Sustainable Fashion Fest will continue to grow nationally and internationallywith new editions planned in cities like Madrid and Barcelona.
“The good reception it received motivated us to go further: in March 2025, we will bring the festival to the international level by Barcelonaand very soon we will also have an edition in Madrid. “We want to bring sustainable fashion to more and more people,” says Ruffin.
Its promoters emphasize that “this year, the Sustainable Fashion Fest demonstrates once again that fashion can be so much more than style“It can be a tool for social transformation and solidarity support when needed.”
