Supermarkets are responsible for more than 70 percent of food consumed daily in Germany. Thanks to your position on the world market, you have a great influence on how suppliers produce food and what is proposed. If supermarkets require more stable products and more fair cultivation methods, manufacturers must react.
Six large chains of the Aldi Nord and South, Lidl, Kaufland, Edeka and Reewe were examined for the environment of the Superlist. They represent more than 60 percent of the German market. Lidle ranks first, but also reaches only 38 percent of the possible point. Aldi Süd took 2nd place with 25 percent, and then REWE, Kaufland and Edeka with 19 percent. Aldi Nord ends in last place with 9 percent.
The protein strategy is crucial for the leading position of LIDL. Being the only food retailer, the company wants to adapt the share of the proposed sources of proteins based on plants to the diet of planetary health by 2050, a scientifically sound menu that should protect people’s health and the planet. In this case, this means that 60 percent of vegetables and 40 percent of animal protein sources are in the range.
Animal advertising
To get there, you need to do a lot. For example, a change in advertising: 92 percent of all protein products advertised in weekly leaflets are of animal origin.
Another point that illuminated the project: with the exception of Aldi Nord, all the studied dealers were undertaken so that they would practically not allow greenhouse gases in the cost of creating cost by 2050. Edka even wants to achieve the goal until 2045. However, there are no specific plans for implementation.
This encourages that supermarkets were installed, but this is not enough, according to Charlotte Linnebank, General Directorate for the Caution Center, which was involved in the project. “Super markets must maintain their promises with specific action plans and measures to ensure significant progress”