The 5th edition of Design Day in Mallorca (MDD), the only design festival in Spain that rewards and gives maximum visibility to new talents in various creative disciplines, was presented this Thursday in Palma. MDD will be held from March 18 to 21, 2025 in the Balearic and Inca capital, culminating with the grand final gala March 21 on the occasion of the centenary Ramis factory of Inca.
This Design Biennale has established itself as a benchmark event both nationally and internationally, remaining faithful to its purpose since its creation: improve the design in various disciplines, promote innovation, creativity and sustainability.
The press conference took place at the Meliá Palma Marina Hotel (Palma de Mallorca), in the presence of Raquel Aranónfounder and director of MDD; Virgilio Morenomayor of Inca; Juan Mellenpresident of the Design Institute of Spain (D!OS); And Lourdes Vazquezdirector of the Tramuntana Gardens, reports the organization in a press release.
Artisanal Intelligence
He new paradigm Artisanal Intelligence becomes the theme of this biennial, highlighting the need and importance of respect tradition, craftsmanship, materials and attention to detail. This proposal invites you to explore and evolve all this inherited expertise through the use of new tools and knowledge offered by technology and artificial intelligence.
Raquel Arañón, founder and director of MDD, said the aim is to “create synergy between human creativity and the possibilities offered by AI, valuing creative expression and the role of what is handmade. As a designer and craftsman, I am convinced that Technological advances and artificial intelligence can bring huge benefits to artisanal work: from new creative opportunities and the development of manual and intellectual skills, to greater efficiency and optimization of time.
“It is under this vision that lies the challenge we are launching with each of our three National Awards for emerging designers in the disciplines of fashion, interior design and landscaping. Their innovative visions must offer us proposals that combine tradition and avant-garde to imagine a a future where craftsmanship and artificial intelligence go hand in handstrengthening all its strengths,” he noted.
Bringing this fusion between craft and AI to life, the organization presented Lolaa virtual assistant who will be the emblematic image of this edition and the common thread of the festival. Lolacreated using artificial intelligence, represents a woman of ancestral culture with her own identity. Her face is decorated with traditional designs and she wears handmade accessories and jewelry.all in a palette of blue and black, tones that evoke both the corporate image of AI and MDD. Lola becomes a symbol, created by the graphic designer and creator of the festival’s graphic image, Jerónimo Sanchez.
National Awards of the 5th edition of MDD
Under the theme Artisanal Intelligence, MDD launches its three national competitions in the disciplines of Fashion, Interior Design and Landscaping, the latter being a big novelty this year. The objective of these awards is to discover, promote and reward emerging talents in these fields, both nationally and in the Balearic Islands.
In the words of Lourdes Vazquezdirector of the Tramuntana Gardens, sponsor company of the new Landscape Prize, “Landscaping connects creativity to naturerespecting the environment and merging tradition and innovation. “We share these principles and values with MDD and that is why we are happy to be part of this initiative.”
The three competitions include cash prizes in the national category, open to any resident in Spain, and specific second prizes for projects from the Balearic Islands in the Fashion and Landscaping modalities. The three Balearic Fashion finalists will also have the opportunity to present their collection for the podium at the grand final gala, which will take place on March 21 at the centenary Fàbrica Ramis de Inca.
Likewise, and generating synergies with the Balearic fashion sector, as already happened in the previous edition of MDD, the winner of the Art Jove fashion prizeorganized by the Department of Family and Social Affairs through the Balearic Youth Institute (IBJOVE), will be able to walk on the podium during the final MDD gala.
The legal bases are available on the MDD website and in the coming months the panel of professionals who will make up each jury will be revealed. Among the main evaluation criteria are theme projection, creativity, innovation, sustainability and viability of manufacturing and start-up processes.
A calendar rich in conferences, parades and exhibitions
This year, the festival promises a agenda full of conferences, fashion shows, round tables, product exhibitions and new initiativesall focused on the world of design. The final schedule will be announced in the months leading up to the event. At that time, interior design, architecture, landscaping, fashion and food design They will become the main protagonists of the island, with actions that will take place in the cities of Palma and Inca.
Juan Mellen, president of the Design Institute of Spain (D!OS), an organization that promotes and animates design culture and a collaborating entity of MDD, highlighted the consolidation of MDD as “one of the five main design festivals in our countrywhere the island of Mallorca positions itself as a national and international reference in this sector. Design is one of the strengths of our country and MDD is a perfect platform to show it to the world.
Virgilio Moreno, Mayor of Inca: “This is the third edition in which Inca supports this festival, which is undoubtedly the quintessential design event in Mallorca and which contributes to exporting the name of our island to the world. ANDn At Inca we have an industrial past, but we have a very design-driven present and future. It’s an honor to continue to be part of MDD“.
