The Andalusian pavilion at the World Travel Market, the international tourism fair in London, held from November 5 to 7, attracted 38.8% of total visits to the entire show, increasing its weight on the total number of visitors to the fair by 5.1 points compared to 2023 (33.7%).
The Andalusian area business zone has also facilitated contacts from 60 Andalusian companies present (30 more than in 2023). This space housed 60 work tables of two types: 30 fixed tables and 30 rotating tables. The fixed tables were used by companies with permanent participation throughout the duration of the show, while the rotating tables allowed the occasional participation of other companies with non-permanent participation.
These are the data transferred to Board of Directors of the Junta de Andalucía held this Tuesday, by the Ministry of Tourism and Foreign Andalusia
The World Travel Market (WTM) 2024, one of the three most important international tourism fairs in the world. Andalusia participates in this event to strengthen its position in the market British tourism, a key emitter which represents 21.4% of demand foreigner in the region.
With an investment that around a million euros, Financed largely by European funds, the Andalusian presence has sought to attract new visitors, promote sustainable tourism and encourage the seasonalization of the sector.
The presence of Andalusia at WTM 2024 aimed to make the community’s tourism offer and resources known to professionals in the sector, consolidating and internationalizing the Andalusian brand and companies through the image developed in the communication campaign in progress, whose currency “Andalusian favorite” was recently updated.
In the presentation area, events such as the “Networking Evening” and the “VIP Roundtable” took place, two key activities to interact with British tourism professionals and foster strategic alliances. The press area allowed the media to easily access the activities and representatives of the different Andalusian companies present.
British tourism aims to full post-pandemic recovery in 2024 based on differential proposals for the Andalusian destination and the attraction of new audiences that generate greater income and better territorial and temporal distribution, which is why Andalusia continues attract new British generations, by focusing on quality tourism, more inclusive and resilient, with connectivity and sustainability essential to enable Andalusia to continue its task of retaining quality British tourism. For all these reasons, Andalusia’s participation in WTM 2024 underlines the region’s commitment to consolidate your brand.
On the other hand, the fifth edition of Tourism Innovation Summit (TIS) 2024, organized in Seville from October 23 to 25, 2024, brought together more than 7,900 visitors, 416 speakers and 221 exhibitors from 41 international delegations. Under the motto “Elevating the travel industry through technology”, the event reaffirmed its relevance as an international platform for promoting innovation, sustainability and technology in the tourism sector .
Andalusia, as a leading destination, has based its presence on TIS 2024 to strengthen its position in the field of technological solutions and digitalization, taking advantage of this showcase to show their progress and establish strategic connections that open the doors of Andalusian tourism companies to international markets.
SMEs and international operators
At TIS 2024, the Junta de Andalucía participated in 42 actions and meetings to facilitate contacts between SMEs and operators international markets for the opening of new markets, to consolidate the deployment of the model of support for the internationalization of tourism companies through the Andalusia brand, to promote the TravelTech industry with planned high-impact actions and demonstrations of solutions , and with new technological products and processes to be implemented in the Andalusian tourism industry, among other objectives.
Once TIS 2024 is completed, estimates indicate a generation of an economic impact in Seville of more than 20 million euros, in addition to promoting the creation of temporary jobs in sectors such as hospitality, transport and entertainment. This impact translates into short- and long-term benefits, increasing demand for local services and promoting investment in the tourism sector.
In addition, the presence of industry leaders and talents contributes to the enrichment of the job offerattracting young professionals and expanding the network of contacts in the sector.
