The brooms of Escobas Mendi, from Valtierrra, Navarre, which travel around the world

Miguel Mendi Hualdeof 45 years oldis part of the fourth generation her family dedicated to the selling handcrafted brooms since 1905.

This neighbor of Valtierra He has worked in the family business for almost 30 years Mendi Broomsand was responsible for enabling its online sale via Amazon over the last few years.

In this way, the brooms which he makes himself artisanal way They travel to most European countries (from France to Denmark or Finland), but also to the rest of the continents.

“In the United States, we are asked a lot. And especially in this period when Halloween. I think they asked us for brooms in every state in the country,” he says. Michael.

A few years ago, his father and uncle, his business companions, retired. Therefore, now Miguel Mendi He takes care of everything. “I really like the artisanal manufacture of brooms, but also playing with new technologies to sell them. The combination of everything,” he explains.

In addition to the traditional broomswhich sell from €15 depending on the materials used, in Mendi Brooms can be purchased miniatures of them and also brooms with pencil. THE miniatures can be purchased from €6and the pencils Since €1.

In addition, it has also started marketing certain hardware, such as sets of spikesas they are widely used in crafts, crafts and decoration. They can be obtained in the online store Since €16.

He local is located in the El Puerto Street, 11In Valtierra. And, even if the majority sales This is done online, if anyone wants to go and observe the quality of the brooms first hand and you can also get them. The schedule is not fixed, and varies depending on the dates, so it is advisable to check it via their website.

The great success of the company and its survival for almost 120 years It is thanks to his method of manufacturing. “We have always offered high quality products quality. Customers look for you for that, not the price,” he says.

Moreover, today, since Mendi Brooms continues to go tribute to craftsmanship. “It’s a business. of Valtierra for everyone“, he assures Miguel Mendi between laughter.