“Imagine a Pamplona without its commerce, without its bars, restaurants and services; without these little shops that fill every corner of life…” This is the reflection that Ensanche Association – Lezkairu Commercial Zone wants to motivate with the “Heart of Pamplona” campaign, which it is launching this week with its associates to remember that it is these establishments that make the streets of the city vibrate.
In addition to the message of support for trade, the campaign offers an incentive: Until December 9, those who make their purchases in participating establishments will participate in the draw of 25 gift cards of 50 euros each.
With this initiative, which has the support from the Government of Navarra and the City Hall of Pamplonathe objective is to promote local consumption, remembering that “without the commerce, hospitality and services offered by the establishments in the city center, Pamplona would be a city without soul, with empty streets, closed shop windows and dominated through silence.
“Contrary to purchases on foreign online platformswhat is consumed in Pamplona contributes to the local economy, creates jobs, pays taxes and boosts the economic fabric of the city,” recalled the head of the association María Jesús Alonso.
Furthermore, Alonso emphasized that with this campaign They also wanted to emphasize not only that the economic realitybut in “the fundamental role of local commerce in preserving the identity, life and character of Pamplona”.
This is why the campaign reminds “the importance of shopping in local stores and its role in building a more cohesive and active city, because small businesses are the heart of our city and we want to keep it beating.
During these weeks, The Association will also make 500 free umbrellas available to customers of associated establishments. with the campaign slogan.
“In Pamplona, it rains. Use this umbrella if you are caught in the rain and then leave it in any place associated with the Ensanche – Lezkairu commercial area,” it reads. the indication placed on each of the umbrellas.
