A24 It’s part of this boom in independent cinema that focuses on independent filmmakers in the industry. Thus, with Neon, the Los Angeles studio represents this quality label which has dedicated itself to different stories for more than a decade, winning the Oscars twice, with moonlight And All at once in all parts. A way of producing projects by offering total creative control to directors and largely controlling their budgetary positions, to produce profitable productions at the box office. Now, the filmmakers of one of its latest films are praising the iconic production company.
We are talking about Scott Beck and Bryan Woodsdirector of horror film Heretic. A claustrophobic story that will surely change our image of Hugh Grant as an interpreter. The good author-producer synergy comes in this case, from the result of the controversial use of artificial intelligence in cinema, where Beck and Woods were able to specify in the final credits that no generative AI was used to achieve the movie. . itself and it is a message supported by A24. But even the brilliant producer was not spared in 2024 by a controversy linked to this technology, since in the promotion of Civil war artificial intelligence was used to create various promotional postersjustifying this yes, through the theme of the film itself. However, at the moment no author linked to the label has criticized the good work of the company and most repeat it after shoot his first works with them.
A24’s support for filmmakers
Heretic This is the fourth film Beck and Woods have directed, following their 2015 debut with Night light. This duo has in fact once again achieved a great qualitative leap as directors, since most of their films were failures at the box office and with specialist critics. In fact, his previous job 65 was ranked among the worst feature films of 2023. However, his confidence from A24 comes not from his CV behind the cameras, but from the fantastic work that both have built with the scripts of the franchise A quiet place. But their new film is intended to be this new stage in their career, where they also begin to be valued as two directors to be taken into account in the audiovisual market. Something which, judging by the first reviews received, Hereticthey seem to have succeeded.
For this reason, and when promoting the film, Beck and Woods wanted thanks for the support from A24 to their own endorsement on AI: “It’s an incredibly artist-friendly studio in the best way possible. It’s a home where you feel like you’re working with human beings, not working with algorithms or questions like “How does a test score determine a film’s release?” “(…) I feel that, creatively, we are facing one of the great ethical battles, and that the race is already ahead of us,” explained Beck.
In the interview given to VarietyWoods was much more direct and defined AI as “a lot of shit” who spits out this mixture like “art”. “He’s not human and is about to be robbed on some level,” he said. This is why it was important for them to make it clear to the public the absence of such innovation technological in Heretic.
What is “Heretic” about?
The official synopsis of Heretic is as follows: “Two young missionaries are forced to prove their faith when they knock on the wrong door and are greeted by the evil Mr. Reed. All three will find themselves embroiled in a game of cat and mouse during a long stormy night.
In addition to Grant, this terrifying thriller stars Sophie Thatcher (Yellow vests) And Chloe East (The Fabelmans). The cast is completed by Elle McKinnon (wonder), Carolyn Adair (once upon a time) and the Codack River (under the bridge). Heretic will arrive in Spanish cinemas on January 3, 2025.
A24 has released some superb projects this year that will surely have a place in the next edition of the Oscars. Even if, beyond this academic impact, no one can deny the label the fact of being at the origin of recent works as stimulating as MaXXXine, blood on the lips, A different man or the above, Civil war.
