Advertising
The EU Antimonopoly Committee, responsible for the introduction of the EU antimonopoly legislation on Friday, is a fine of 2.95 billion euros at the American technological giant of Google, since it was reported in the ADX advertising tool, and at the same time dominating the advertising server market.
“Google should now represent a serious corrective measure to combat its conflicts of interests, and if not so, we without hesitation impose strict corrective measures“The EU Competition Commissar Teresa Ribera said in her statement, adding:”Digital markets exist to serve people and should be based on trust and justice“
Google now has 60 days to put an end to their practice, which are considered antimonopod. The commission initiated the official process of Google in the field of online advertising technologies in June 2021.
Li-An Mulkhoma, the vice-president of the company, said in his statement that the fine was “unjustified” and that the necessary changes would “damage thousands of European enterprises, making it difficult to earn”.
The company announced on Friday that it would appeal the decision of the committee.
This decision arises against the background of increased tension with the US government, since US President Donald Trump recently threatened the EU with duties if it is again aimed at us, large companies.
Commercial tension
Earlier this week, MLEX said that the EU community Maros Sefsovich postponed the decision on Google Ad Tech to avoid the wrath of the US president.
The source that knows this problem confirmed to EuroNU that the fine was postponed at the initiative of Bjorn Sibert, an influential officer of the president of the commission of Ursula von der Leyen.
In any case, a fine imposed by an American technological giant is important.
“Real freedom means equal conditions of competition, where everyone competes in equal terms, and citizens have a real right to choose,” the EU Commissioner said.
The decision is at risk of further burdening relations with the EU and the USA, while both sides have concluded a disputed trade agreement after a week of tedious negotiations.
The agreement established the US duties by 15% for EU imports on the US market, in exchange for a wide opening of the EU market for American products with 0% responsibilities. Nevertheless, its implementation did not end, since the US government has not yet reduced 27.5% of the duties of the EU cars to 15%, as promised.
Exceptions from the agreement are still in the negotiations, and the agreement should still go through control of both the MEP and the EU member states.
On Wednesday, members of the European Parliament condemned the trade agreement as an unbalanced, while the commission was defended, repeating that it did not have many options against the US government, which decided to implement a new aggressive tariff policy.