Advertising
To celebrate the 70th anniversary of the greatest world event of living music, Eurovision song competition He resumed his personality with a new look, including fresh logos and a special font.
The main logo, writing handmade, first presented in 2004 and processed in 2014, was simplified in a smooth, only brand made of user font called “without singing”.
The symbol contest “Heart of the Heart of Eurovision”, which, according to the organization, “hits louder than when -liba,” remains in the center of the new logo.
The three -dimensional “Hameleon Heart” now includes 70 layers, one for each year of Eurovision and symbolizes the ability “absorb cultural influences, music and movement”.
“The Eurovision Song Contest has always been associated with evolution – music, cultural and creative”In his statement, the manager of the Eurovision Song Contest Marin Green said in his statement.
“This update honors 70 amazing years, at the same time bringing the brand to the exciting future. He is brave, playful and full heart – just like competition itself“, Added Green.
The song contest will be held in Austria in 2026, after 24 years JJ (Johannes Pitch) took first place with A pop -up ballad from “Tested Love.”
“You will begin to see more than our new personality when we go to the Song Contest in Eurovision next year. There will be more surprises“Green said.
Nevertheless, the new new appearance caused criticism from some fans on the Internet, who called on the organization to return to the old plan. “EVERNOV” described it like “Great degradation in the entire 70 -year history of Eurovision“
The update of the Eurovision Song Contest brand was created by the European Broadcasting Union (EBU) in cooperation with British branding friends, which also worked in the strategy of the Liverpool brand in 2023.