Real Madrid is not a Spanish team … but the team of America!
The taxi driver was dressed in an old black shirt for Real Madrid. On his back, the name Zinedin Zidan and his number in the line, similar to the “searching stickers.” He was from Salvador when he went to the Hard -Corros stadium in Miami’s Gardenes, explained why he was Madrid. He enthusiastically asked: “Have you watched the goal?”
According to the “sports” network, the Gul series tells the story of an unconventional Mexican immigrant, discovered during the game of football on the streets of Los -Ageles, to move to Newcasl United and start its professional journey. In the second part, which is called “live a dream”, he continues his career to move -and what is the most difficult place than Real Madrid? This reaches the Champions League with David Beckham.
The films did not have much success at the box office and did not turn into a cultural phenomenon, such as Ted Lasso. In fact, the film, in which Real Madrid showed less than $ 8 million, which is less than the salary of the average player in the club. Nevertheless, the conscience taxed and helped to make him a fan of Madrid.
To say that Real Madrid is one of the largest clubs in the world, if not the largest, this is an intuitive question. Nevertheless, it remains amazing to touch this on the land of the continent, which is not their continent.
At the World Club, the club of Madrid seemed indisputable. The Boca Juniors entrance match against Benfica in the hard -brok was one of its first real atmosphere in the tournament, as he brought supporters of the noise and originality of the sides, and they took to the championship. But this match was the smallest presence there (55 574 thousand spectators).
As for the attendance, which was almost guaranteed, it was neither sides nor Messi, but rather for Real Madrid. In the championship, in which he talked a lot about the weakness of mass attendance, Madrid brought the average presence of 67.247 thousand spectators. At the Bank of America stadium in Charlotte, 70,248 thousand were present to observe Madrid against Pachuca, while the average traffic in this stadium was only 37 thousand. As for the quarterfinal against Borussia Dortmund in Mit Live, this attracted 76.611 thousand fans -the usual presence there.
“Nothing like Madrid, nor a club in the world,” said Charlie Steltano, Real Madrid Director General to organize his millionth matches in America. He continued: “Since 2010, football fans in America have become very involved in the prime minister -liga, and this is with great advantages. But Madrid has another exceptional element. “
This indicates that 20 percent of the United States population in 2023 had Latin origin or about 65 million people. Barcelona also tried to use this market, but he did not won the Champions League for a decade. As for Madrid, the cup rose four times during this period, and the constant presence in the final increases their position as well as their history.
“You can ask someone in Mexico: what is your favorite team? They can say America or Shevas. But when you ask him about his second team, Real Madrid or Barcelona will say.
In Madrid, they talk about the “pyramid of engagement” to appreciate their fans. “There are fans who wake up in the morning, and their first reflection is a club,” says the club official. Then she remembers her families and children. There are those who do not really follow the ball, but if I ask him, he will answer: if I have to choose, then this is between Madrid and Barcelona. “In America, more people enter the pyramid base, and there are those who climb to the top and become more connected. That is why this is a very important strategic market. ”
So far, Madrid was sometimes surprised. Ramon Calderon, a former club president, recalls when they played against the real Salt -Layk, the American club, which was called up for them, in a complete public presence. He said: “We helped to launch their new stadium. I think this was only the first football stadium. Tom Cruise came to watch the match and realized the interest in the media that we are a really important brand. ”
Many people think that Madrid has always been such an effect. But they spent 32 years without winning the Champions League from 1966 to 1998. “At the beginning of the century, Manchester United was here command number 1, then Juventus and Milan and, possibly, the fourth Madrid.” What happened later was intended and strategic, thanks to Florentino Peres. “
The Club World Cup is very similar to the philosophy of Peres. Even the press conference in front of the semifinals was canceled by Madrid at the last minute from the delay in their flight.
Perez was behind the famous Galacticos project, which, although he was not always the best football, he still raised the popularity of the club with Vigo, Zidane, Ronaldo and, finally, Beckham. “Bekham’s presentation was the second largest television event after the funeral of Princess Diana,” Calderon said. It was a turning point in our popularity. “
Nevertheless, Madrid initially did not dare to play against the friendly European in America, fearing that their opponents would learn what they could use against them later. “I do not want to play against a large Italian team,” Perel Littletano said. I want you to encounter local teams, so that everyone comes to Madrid. “
Later, with an explosion of social networks and conflict, Cristiano Ronaldo and Messi, Madrid and Barcelona, adopted another dimension. They played El Clásico in Miami in 2017 against 64,000 spectators in a friendly match, which brought $ 35.5 million. USA.
Madrid also created the Academy in America, maintains partnerships with American brands, and now there are more than 40 public associations there.
Today, with the absence of Barcelona, Liverpool and others from the Club World Cup, only Madrid has held a tournament on his shoulders. Perez said before the first match: “We have achieved something for a long time.”
If the tournament is not a super -league, this is best: the World Cup Championship for clubs. Having won, he will give him legitimacy, as with the European Cup in 1956. They will also confirm what they built for 25 years: Real Madrid is not just a Spanish team. This is the team of America … and America.
