The Board of Directors Costa Blancain collaboration with the Spanish Tourist Board in Oslo, organized a family trip intended for professionals in Nordic air transport Norwegian airline for the creation of digital content on their social networks and websites in the province of Alicante.
This activity, which takes place from today until September 5 on the Costa Blanca, includes a visit by the company’s marketing team to different locations in the province where the event takes place landscape richnessTHE gastronomic experiences and charming corners.
As indicated by the director of the autonomous body of the Provincial Council of Alicante, Jose Mancebo“The professionals are committed to producing photos, videos and texts that strengthen the emotional connection with the airline’s travelers, encouraging them to choose the Costa Blanca for their next trips and getaways.”
In this sense, Mancebo indicated that, for the Nordic airline Norwegian Air, focused on offering quality experiences and direct connections from the Nordic market to Southern Europe, “it is crucial to highlight our province as one of the most attractive destinations for its target audience.
The Nordic public, characterized by its environmental, cultural and wellness preferences, finds in the Costa Blanca “an ideal destination that combines sun, beach“gastronomy and adventure,” said the director of the Provincial Tourism Office, who stressed that, however, to capture their interest, “it is not enough to mention and show them the beaches and the climate, but it is necessary to create digital content which reflect the authentic essence of our territory, showing its unique landscapes, its charming towns, its historical and heritage wealth and the activities that satisfy your desire for meaningful experiences.
In the summer of 2024, the Nordic airline connected the airport Alicante-Elche Miguel Hernández with four cities from Denmark (Aalborg, Aarhus, Billund and Copenhagen), six from Norway (Aalesund, Bergen, Haugesund, Oslo, Stavanger and Trondheim), three from Sweden (Stockholm, Gothenburg and Vaxjo), one from Finland (Helsinki) and one from Germany (Munich), with an operation of more than 5,000 flights and a capacity of more than 900,000 seats.
Some of the projects that the Norwegian team will carry out will focus on visiting the promenade or the castle of Santa Bárbara in Alicante, taking a route in bike visit various coves and viewpoints of Benidorm, El Poble Nou de Benitatxell or Xàbia, walk the ecological promenade of Benissa, visit the town of La Vila Joiosa or enjoy demonstration kitchens in various restaurants in the province.
