About to celebrate 50th anniversary in 2025he Sanctuary of Torreciudad He leaves good figures both in the province of Huesca and in Aragon. Its impact is estimated at approximately 97 million euros, as indicated in the study commissioned by the Association of Boards of Directors of Torreciudad to the Chamber of Commerce of Huesca.
The report, focused on the evaluation of this impact, indicates that this sanctuary of the Marian Route is one of the most visited places in the Aragonese communityin addition to being a reference in religious tourism which acts as a driver of economic, tourist and territorial development in the region.
The proof is his direct impact of 58.2 million euros. A figure which is linked to the expenditure on different services of average annual visitors – 108,900 visitors are taken as a reference for the study – and, to a lesser extent, to the activity itself linked to the Association of the Council of Administration of Torreciudad. The sanctuary receives a on average 200,000 visitors annuals including 85% are of national originwhile the remaining 15% come from 54 countries.
82% of visitors stay overnight on the territory, estimating a average stay of 4.4 days with a average spend of 73 euros per person per day. Additionally, a subsequent impact of visitors on other trips through the province of Huesca is observed.
The busiest periods are mainly concentrated on the Christmas-Crèche Route with 15,500 visitors, as well as on Holy Week with around 15,000 people and on the Feast of the Marian Family with 6,000 participants. Also worth noting is the Virgen del Quince pilgrimage, which brings together around 4,000 people.
Among the museum spaces, for example, the influx of “Living the experience of faith” stands out with 13,755 visitors, as well as “The altarpiece that counts” with 22,000 spectators and the International Organ Series with 1,400 participants.
The impact of 58.2 million breaks down into 1.3 million euros over the day, as well as 26.2 million euros in commercial tourist accommodation and 22.8 million in other accommodation. The impact of its own activity amounts to 1.8 million euros and that of other tourist visits to 6.1 million euros.
According to the study, based on 3,382 responses, the the indirect impact amounts to 28.8 million euros, while the frame is 10.3 million euros, including purchases from suppliers and wage income generated by economic activity.
The impact does not stop only here since it has also been observed that Torreciudad contributes to a better location and positioning on the map of the province of Huesca thanks to the presence of the sanctuary, in addition to its development as own tourist resource and its effect on the territory of the province of Huesca.
In fact, it is common to visit other towns and regions such as Barbastro, Aínsa, Ordesa, Alquézar, Graus, Jaca, Zaragoza with the Basilica of the Pilar, Benasque, Pirineos, El Grado, Huesca, Roda de Isábena, Lourdes or Boltana. .
In addition to all this impact, Torreciudad presents potential in terms of collaboration and territorial development. In this sense, synergies with incoming travel agencies in the territory, regional tourism sustainability plans, the promotion of walking and cycling routes or with nearby local heritage stand out.
The territory also has opportunities to continue growing with tourist activities linked to the Marian Route with the promotion of cross-border routes along the Camino de Santiago Ribagorzano and through actions in the countries of origin through its own network of contacts or the promotion of international pilgrimages. .
Following on social networks can help boost all this potential, since there are nearly 3,555 reviews with a rating of 4.7 out of 5 on Google and more than 86,676 subscribers on Facebook, Instagram and YouTube subscribers.
AND,What would happen in the region if Torreciudad did not exist? Nearly 150,000 visitors would be lost due to the centrality of this sanctuary as a travel starting point, in addition to the diminished economic effect. That is 18% of the total impact, or around 17.2 million euros, and the own activity it generates in Huesca and Aragon is estimated at 80 million euros.
