The viral phenomenon of so-called “connection time” in Mercadona focused on the origin of the pineapples sold by the supermarket chain. Thanks to social networks, tropical fruits have become one of the star products of the summer, although beyond the consequences of a movement completely foreign to the company which runs the commercial distribution in Spain, to satisfy the demand of its “bosses”, as the Valencian company calls its customers, it is necessary to resort to imports.
Mercadona It buys more than eighty-five percent of its assortment from “national suppliers who provide products grown, fished, processed or transformed in Spain.”
In the case of pineapple, local production is concentrated in Canary Islandsespecially on the island of The ironand in some parts of the Region of Murciasupply is therefore not sufficient to cover demand.
Mercadona emphasizes that in the company chaired by Juan Roig “We are firmly committed to the Spanish primary sector and give priority, wherever possible, to the Spanish origin of products and raw materials.”
Regarding the already famous pineapples of this summer, the origin of the pieces sold Mercadona in its supermarkets has its origin in Costa RicaThis country exports more than 75 percent of the pineapples consumed in the European Union.
Mercadona sells fresh pineapples in whole or halved pieces from Costa Rica, but also offers natural pineapples in slices and in their juice from the recommended Hacendado brand.
Image of fresh and natural sliced pineapples taken from one of Mercadona’s shelves
The natural sliced pineapple is presented in a 500 gram format and is made in Spain with products also from Costa Rica.
Regarding the pineapple in its Hacendado juice in a 140 gram can, the slices are manufactured by the supplier Philpack (S&W) of Philippines and they are imported into Spain by the Valencian company Industrias Videca, based in the municipality of Villanueva de Castellon.
Mercadona acquires sliced pineapple in its juice, which it sells in 822-gram jars under the Hacendado brand, from the company PT Great Giant Pineapple in Indonesia.
This product is originally from the Asian country and is imported into our country directly by the Valencian supermarket chain.
