In 2023, Fresh meat consumption per capita in Spain reached 29.64 kilos per personan increase of 7.43% compared to the previous year. According to the report on food consumption from the Ministry of Agriculture, Fisheries and Food, supermarkets remain the preferred purchasing channel, accounting for almost half of fresh meat purchases.
However, Not everyone offers the same quality. A study by the OCU (Organization of Consumers and Users) revealed large differences perceived by consumers with regard to freshness and quality of meat in each establishment. In this article we tell you which are the best and worst options on the market according to buyers’ opinions.
The worst-rated supermarkets in terms of meat quality according to the OCU
THE OCU carried out a study on the meat offered by the country’s main supermarkets. To do this, the organization analyzed the experiences of more than 5,000 buyers in 18 different brands, with the aim of identifying the options that stand out for their quality and those least appreciated by Spanish households.
According to the results of the study, Día and Aldi supermarkets position themselves as the worst as for the meat quality. The two establishments were not only rated the lowest by consumers, but They have a difference of up to 22 points in their scores compared to other more valued chains.
Despite Day This is one of the most popular options among buyers, Its fresh meat has been the most criticized in terms of freshness, flavor and variety. For its part, Aldi, although known for its competitive prices, has failed to meet consumers’ expectations regarding the quality of its meat products, reflecting the fact that The economic factor does not always guarantee a good experience purchase.
Meat quality: the options most appreciated by consumers
At the national level, Hipercor stands out as one of the best options when it comes to meat qualitywith a score of dand 79 out of 100. Ahorramás, with 65 satisfaction points, has also managed to establish itself as a reliable option for those looking for quality meat products.
The best-rated supermarkets are in the Autonomous Community of Catalonia, Bonàrea and Esclat dominate consumer meat preferences. Bonàrea positions itself as favorite, reaching a score of 85 out of 100, and Esclat, for its part, obtains a notable score of 84 out of 100, also consolidating itself as one of the most appreciated options in the region.
The next time you go to the supermarket and choose fresh meat, remember that not all options are equal. Choosing a place where quality is recognized can make a big difference in your culinary experience and in the satisfaction of bringing the product to the table.