This is how EL ESPAÑOL managed to string together fifteen consecutive months as the press leader in Spain

The trajectory of EL ESPAÑOL is the story of success. The only successful native digital newspaper take first place in the press in Spain. He did it with only nine years of life, and not a month or two, but fifteen consecutive months.

A milestone never reached in the European press, while the main leaders of other States They have the support of a large communications group behind or with a printed header.

October was the newspaper’s fifteenth month in the top spot, with 19.22 million unique users.according to GfK DAM. A figure obtained in an informational context of maximum tension with the revelations on the alleged corruption of former minister José Luis Ábalos and Víctor de Aldama.

October was also the month when readers chose EL ESPAÑOL to learn about the electoral campaign in the United States, the war in Ukraine or what happened in Valencia during the DANA which left more than 220 dead .

This is the demonstration that EL ESPAÑOL has become an informative reference for the Spanish when large-scale events occur. In fact, over the past month this newspaper has made a average daily audience of 3.06 million visitors.

A trajectory never seen before for a quality European newspaper which began nine years ago. Specifically, On October 14, 2015, the most innovative editorial project was launched of the new era of electronic journalism.

The story of a newspaper that has grown, is growing and will grow in a sustained and lasting way with the idea of ​​perpetuating itself in the media ecosystem.

Fifteen consecutive months of leadership at GfK DAM, the recommended counter, which started in August 2023. During this month, it reached 17.5 million unique users and distanced itself from The world with more than 2.9 million followers.

It was a month in which the composition of the current Congress of Deputies and the investiture negotiations of the Alberto Nuñez Feijóo. Also the sex scandal that surrounded the former president of the Royal Spanish Football Federation (RFEF), Luis Rubiales. An event that occurred after the women’s soccer team won the world championship.

Since then, EL ESPAÑOL has repeatedly occupied first place in the Spanish press. A direction that approves this journal’s commitment to innovation since its creation, but also to constant adaptation to the new needs of the public.

We’re talking about engaging with new formats, engaging with new narratives through data visualization, videos, podcasts or video blogs.

All this accompanied by a proximity strategy, with the opening over the last two years of a complete network of agencies and associated media that allow us to cover a large part of the Spanish geography.

Leader by the CCAA

Actually, In October, this newspaper was leader in 13 of the 17 autonomous communities: Canary Islands, Asturias, Catalonia, Castile and León, Murcia, Galicia, Cantabria, Basque Country, Valencian Community, Aragon, La Rioja, Castile-La Mancha and Madrid. It occupies second place in Navarra, Andalusia and the Balearic Islands while in Extremadura it obtained third place on the podium.

During these fifteen months of leadership, this newspaper also managed to be leader in average daily audience and increased the number of page views and sessions carried out by its users.

Actually, In October, EL ESPAÑOL achieved 171.92 million sessions of its users. Another example of the loyalty of readers and their return to obtain information through the pages of the newspaper when important events occur.

They follow him The Huffington Post with 166.04 million and The world with more than 142.59 million unique users, again according to GfK DAM data.

The leadership of EL ESPAÑOL in October and the celebration of its fifteenth month at the top of the podium comes amid a scandal initiated by advertising agencies. As this newspaper reported, they accuse Moncloa of manipulating institutional advertising since it suppresses critical media and prioritize like-minded people.

A situation which has sounded the alarm among media agencies. According to Dirconfidencethe sector denounces the “tendency to prioritize certain media, which affects certain media“by generating an imbalance in the distribution of the countryside.

The role of Snowy

Some interference, as revealed Dirconfidencewhich are produced by the institutional advertising department, whose head is Jose Manuel Nevado. How? According to the aforementioned media complaint, “modify the investment quotas in certain tips and supports, or even eliminate their presence without any objective justification“.

To modify media plans and “prioritize the media orbit”, Moncloa uses “unusual measures» in advertising planning such as “bounce rate or organic traffic”. What is not provided for in the specifications of the framework agreement signed with a pool of agencies at the end of 2023 and whose duration is two years.

Another formula to benefit the media concerned and “cancel” the criticism is to “audience segmentation”, according to the journal specializing in media and advertising. In other cases, he specifies: “Specific means and support are indicated to the agencies” which must appear in each campaign.