The Spanish designer Nicolas Montenegro put the finishing touches to the latest edition of Madrid is fashion. From September 7 to 11, the main Spanish designers presented their proposals in events and fashion shows held in the most emblematic spaces and monuments of the city. Five days in which fashion and Madrid were the absolute protagonists.
A pioneer in the diffusion of fashion on the street, Madrid es Moda is a project organized by the Association of Fashion Designers of Spain (ACME) with the support of the Madrid Fashion Capital program of the Consistory. Reinvented in September 2020 to face the consequences of the pandemic on the industry, its objective is to promote knowledge and consumption of the Spanish “slow fashion” and bet on the guidelines currently set by the sector: new ways of presenting and consuming fashion that move away from the confinement of the seasons.
“This September, two of the great objectives of Madrid is Fashion have been achieved: bringing fashion to the street, closer to the end consumer, and having the opportunity to contextualize the collections in the cultural, museum and emblematic environments of the city of Madrid. Share space with Goya, Arcimboldo or parading in such special and representative places enriches our creative work and shows the city and its secrets,” says Modesto Lomba, president of ACME. The designer himself presented his new proposals last Monday in the classes of the Royal Academy of Fine Arts of San Fernando.
“In this edition, Madrid is Fashion makes history: the opening at Puerta de Alcalá has brilliantly demonstrated the power of Spanish fashion design, framed by the monument that represents Madrid par excellence. Uniting the values of Spanish slow fashion with the emblematic corners of the capital is an operation that places us on a par with Paris or Milan, cities that have always known how to promote an industry as relevant as fashion through its historic and representative spaces”, adds Pepa Bueno, executive director of ACME and institutional director of Madrid es Moda. Organised in collaboration with the Madrid City Council, in this large-scale fashion show, inspired by Madrid folklore and crafts, the participants 28 creators, 50 models and thousands of Madrilenians and tourists who enjoyed the show.
The Monument to Alfonso Altamira, current headquarters of the IED, and the Serrería Belga Cultural Space, are some of the stages of Madrid es Moda transformed into a podium. A tribute to the city’s vocation to welcome and promote the talents that come to it from all over Spain. The workshops, shops and hotels have completed the map of the most traditional delivery in Madrid: fashion.
Acromatyx, Anton Heunis, Canarias Islas de Moda, Carlota Barrera, Coconutscankill, Corsicana, Daniel Chong, Devota & Lomba, Dolores Cortés, Dominnico, Duyos, García Madrid, Helena Rohner, Javier Delafuente, Juan Avellaneda x See Iou, Juan Vidal, Juanjo Oliva, Leandro Cano, Mesa House, Malne, María Lafuente, Miguel Becer and Ayuda en Acción, Miguel Marinero, Moisés Nieto, Nicolás Montenegro, Odette Álvarez, Oteyza, Peñalver Brand, Pilar Dalbat, Pedro del Hierro, Roberto Torretta, Roberto Verino, Teresa Helbig, The Extreme Collection, Tíscar Espadas and WE ARE SPASTOR are the designers and brands that participated in September. More than 35 events where it was possible to discover his new, current or capsule collections.
Madrid’s next stop is fashion: February 2025.
