UberEats announced a strategic investment in the Spanish market for the growth of Marlon’s, the new Madrid burger chain known for its authenticity crush hamburgers American style.
Although the amount and terms of the investment are not yet known, the operation will allow Accelerating the expansion of the hamburger restaurant, by Marlon Torrents and Inés Pérez de Olacoecheaby facilitating greater kitchen capacity, improving the delivery platform and reaching new cities.
So, UberEats enters into close alliance with Marlon’s amid ‘tight competition’ with Glovoaccording to industry sources. With this measure, it hopes to increase its supply of specialty burgersespecially the smashwhich now triumph in the big cities.
UberEats’ goal with this investment is to improve Marlon’s products, considering that he has demonstrated “a very relevant potential last year” and that it is “a high-level competition” with Goiko and Viciocurrent industry leaders.
UberEats stressed that it has a strong presence in Madrid and has been offering a “solid food and beverage offering” for years. In addition, it has More than 150 commercial stands and 30 restaurants in five traditional markets in Madrid available on their platform. Specifically, these are La Paz, Chamberí, Las Águilas, Barceló and Prosperidad.
