The city of Valencia was chosen in the Condé Nast Traveler Readers’ Choice Awards 2024 as the best city break destination in Europe this year, a recognition granted thanks to the participation of more than 125,000 readers of this prestigious travel magazine in the United Kingdom.
The popular vote determined that Valencia is at the top of this ranking made up of 20 cities in which capitals such as Rome, Stockholm, Vienna, Berlin, Lisbon, Madrid or Amsterdam are behind Valencia in this category. The different classifications of all sections are now available on the Voyageur website.
According to the publisher, Valencia living his best moment. “Spain’s third-largest city has transformed an ancient riverbed into a bucolic urban park and opened stylish rooftop bars, innovating and renewing itself to become – according to our readers – the best city destination break in Spain this year.
These prizes, awarded within the framework United Kingdom and in other countries where the Condé Nast publishing house has branches, they are considered a sign of excellence in the tourism sector. For the selected places, appearing in one of the categories awarded by this label is quite an achievement. The publisher rewards its readers’ favorite airlines, airports, beaches, countries, hotels, destinations and cities. Valencia was also chosen as the third friendliest city in Europe, behind Stockholm and Budapest.
The advisor on tourism, innovation and the acquisition of investments, Paula Llobetexpressed its satisfaction with this recognition and indicated that “Valencia is consolidating itself as an exemplary tourist destination, a friendly and welcoming city, which leaves its mark on the visitors it receives every year.” “We are a large Mediterranean city with a powerful cultural offer, but which also stands out for its hospitality, health and entertainment. This choice of travelers confirms that Valencia It is the ideal place to live and investand therefore worth visiting. These are the attributes that we are working on from the Town Hall and the Visit Vaencia Foundation to promote a new tourism model for the city,” he added.
Benchmark sustainable urban destination
This positioning of Valencia as a sustainable destination in the British market is the result of the strategy that the Visit Valencia Foundation began to deploy in this market at the end of 2023, taking advantage of the status of European Green Capital.
A roadmap that has led the Foundation to carry out various actions, such as a presentation with the media, an informative lunch, participation in the Spanish Sustainable Development Day organized by the Turespaña office in London, as well as press trips and negotiations with. The BBC, The Times, The Independent, Condé Nast Traveler, National Geographic, Lonely Travel and The Guardian. As a result of this work, this year more than 50 stories were published in the UK, achieving an estimated advertising value of more than €117 million.
Furthermore, it should be noted that the recognition by Condé Nast is in addition to the inclusion of Valencia in the green list of Bougeotteanother of the most prestigious travel publications in this country, which for more than 30 years has been selecting the most authentic and responsible ecological proposals and destinations on the planet for committed travelers. This year, Valencia was selected from 1,000 applicants, alongside destinations such as Bordeaux (France), Rimini (Italy), Zurich (Switzerland), Slovenia, Scotland, Vienna (Austria), Calgary (Canada), Colorado (States -United). ), the Cayman Islands or Belize.
