He Regulatory Council of the Navarre Designation of Origin named Puy Trigueros as the new director of the entity. Born in Bilbao and with strong roots in Foral Communitysince it resides in Exojo (Merindad de Estella), Trigueros is a descendant of winegrowers And hoteliers long tradition. Holder of a bachelor’s degree in Information sciences A graduate of the University of the Basque Country, his career has focused on key areas such as digital marketingTHE team managementTHE innovation and project development, which has allowed him to gain extensive experience in sectors such as wine tourism and marketing.
Trigueros has previously worked in leading organizations such as Nasertic, Navarre: Tourism And Rioja Tourismwhich gave him a solid professional foundation in the field of management and promotion of the sector. After taking up his new position, Trigueros expressed his enthusiasm for the challenge, emphasizing that the DO Navarre has a unique opportunity. “Even if the context is difficult, we are developing the best wines in our historywho respond to current consumer trends. We are leaders in pink and our Grenache winesauthentic and fresh, reflects our identify and stand out for their quality” commented Trigueros.
The new director declared that her main objective will be to intensify the marketing strategy to enhance the wines of Navarre on the market global. “I will bring my experience digital marketing and new technologies, as well as wine tourismto open new marketing channels and strengthen the emotional connection with the DO Navarra. “This approach is essential to increase the value and prestige of our brand,” he added.
In response to current challenges, the Regulatory Council will work on the definition of management strategies to strengthen the DO Navarre and guarantee your sustainability And growth in the years to come. Currently, the DO Navarra has 84 wineries and 1,600 winegrowers, who cultivate more than 9,000 hectares of vines. The Regulatory Council manages the designation of originemitting quality certificates and promote the Navarra brand in national and international markets.
