He autumn It’s only just begun, but Mercadona They seem to want Christmas and although we can already start to find in their stores various sweets and candies related to Halloweenalso announces the launch this week of its first nougat for the Christmas period. Thus, the most popular supermarket chain in Spain has once again surprised its customers by announcing the arrival of five specific nougats, and this has not gone unnoticed.
Since last Monday, The first five types of nougat have started to arrive in all Mercadona stores in the country, and little by little, the assortment will expand to offer all the typical variety of the Hacendado brand, known for its quality and affordable prices. The expectation generated has led many customers not to hesitate to go to the nearest Mercadona to get these Christmas treats, making this supermarket the epicenter of the long-awaited holiday season. The most striking thing is that these products are not unknown to Mercadona regulars, but include both novelties and classics that are making a comeback and are already making waves in their first week of sale. It may be that bringing forward the Christmas period or its beginning so much is somewhat exaggerated, but Mercadona customers do not hesitate to buy these nougats now to start enjoying it while there are still three months left until Christmas.
Mercadona surprises with its first nougats
He Banoffee nougat and cheesecake nougat These are two of the nougats already present in Mercadona stores. In this way, both have quickly become the protagonists of this season, at the price of 2 euros eachboth representing new and innovative bets. It Banoffee nougatfor example, was only available last year in Alicante and Valencia, but Now it has extended its reach to several citiesallowing more people to enjoy this unique blend of banana and caramel. On the other hand, itTraditional hard and soft nougats maintain their place as consumer favorites, priced at 2.60 euros, while peanut nougat, With its different touch, it is also now sold in all Mercadona stores at a price of 1.90 euros.
The preview of the Christmas holidays at Mercadona has not gone unnoticed on social networks, where customer comments are divided between surprise and emotion. Many did not expect to see the iconic nougats on the shelves so soon, and while some wonder if these sweets will arrive in all regions of Spain, others have already started to fill their pantries with these star products. The in-store sales are a clear sign that, despite the unusual situation, Mercadona has managed to capture the Christmas spirit months in advance, positioning itself once again as the reference place for seasonal purchases.
Innovation and tradition: new flavors that are conquering the market
Mercadona’s strategy for this Christmas period is based on the perfect combination of tradition and innovation, reflected in the new flavours that have caused a sensation among consumers. Banoffee Nougat, which mixes banana and caramel in a unique format, is a clear example of this trend towards novelty, while eCheesecake nougat brings a creamy and different touch to traditional options. These products stand out not only for their flavor, but also for their accessibility, making them a guaranteed hit with buyers looking for something more than the usual nougat.
For their part, classic nougats, such as hard and soft, continue to be a fundamental pillar of Mercadona’s offer. Made by Sanchis Mirasa family business with a long tradition in the production of nougat and other Christmas sweets, These products guarantee quality and authenticity in every bite. Sanchis Miras, Also known under its brand Antiu Xixona, It has been perfecting its recipes since the 19th century and consumers never tire of these flavors that evoke family memories and deep-rooted traditions. Despite the innovation, it is clear that the classics continue to occupy a special place in the hearts of the Spanish.
The absence of salty cracker nougat
Although Mercadona’s nougat offering begins this year to be wide and varied, there is a flavor that many consumers are missing: nougat with salty crackers. This product, which was once a true best-seller and a favorite of those looking for a contrast between sweet and salty, will not be available this Christmas. According to Sanchis Miras, the decision to withdraw it from the market is due to commercial reasons and, although no further details have been given, the news has left many lovers of this particular nougat with a sweet and sour taste.
Despite this absence, Mercadona continues to strive to satisfy the tastes and expectations of its customers with an increasingly wide and surprising assortment. The early arrival of nougats is just the beginning of a series of launches that promise to turn the Christmas period into a memorable experience for all those who trust Mercadona for their purchases. Thus, between new flavors and the promise of more surprises, the Valencian chain ensures that Every visit to your stores is a party in advance of what awaits us during the next holidays.
