Black Friday, which will be officially celebrated this year on Friday November 29, will mark the start of the Christmas shopping season. Although its origin is in the United States, its global reach has consolidated it as a commercial phenomenon expected by consumers around the world.
In addition to the official day, many stores have adopted practices such as Black Week, offering extended offers that are activated a few days before and continue throughout the weekend. Culminating similarly with Cyber Monday, which will take place next Monday, December 2.
Discounts on fashion, technology or small household appliances
This event is famous for its massive sales, mainly on technology; Or smartphones, Computers and smart devices top the lists of most searched products. Likewise, promotions include small appliances, clothing, shoes, cosmetics and household products, making it a unique opportunity to purchase a wide variety of items at discounted prices.
As this date approaches, consumers are preparing themselves with strategies that allow them to make the most of it. Among them, pre-planning stands out, creating wish lists, comparing prices between platforms and subscribing to store alerts. It’s also crucial to review return policies, as terms vary by store, which is especially important for impulse purchases.
For those looking to avoid the last-minute rush, digital tools are essential allies. Price tracking apps and personalized notifications help you locate the most attractive offers and avoid wasting time searching for out-of-stock products. These technologies have led to a change in consumer behavior, who are now choosing to take advantage of the convenience of the platforms. online.
Black Friday continues to be a landmark event for physical stores. Retailers, aware of growing competition, are devising hybrid strategies combining online and in-store promotions, offering experiences such as additional discounts to those who choose to shop in person.
One of the aspects that has attracted the greatest interest in recent years has been the economic impact of the event. This year, the trend is expected to continue, driven by the diversification of products and services participating in Black Friday. From home appliances to travel packages, virtually every industry is joining this journey of mass consumption.
Among the most prominent sectors, fashion and beauty are positioned as one of consumers’ favorite sectors. During this event, clothing stores often launch aggressive discounts on seasonal clothing, while makeup and personal care brands offer sets exclusive at attractive prices. These opportunities allow you to both renew your wardrobe and purchase gifts at competitive prices, before the Christmas period.
On the other hand, the event is not without its challenges. For consumers, the saturation of offers can be overwhelming, making it difficult to select the products they actually need. For this reason, experts recommend prioritizing purchases of higher value or hard-to-find items with significant discounts on other dates.
This year, one of the expected developments is an increase in promotions linked to sustainable development. Some brands take advantage of this day to highlight green products or initiatives linked to recycling and fair trade. Although they still represent a minority of total sales, these actions reinforce the message of more conscious consumption.
For retailers, Black Friday presents itself as an opportunity to manage inventory. Many companies take advantage of this date to liquidate merchandise from previous seasons, allowing them to free up space for new collections. At the same time, they seek to attract and retain long-term customers through rewards programs or exclusive discounts for future purchases.
One aspect that does not go unnoticed during the event is the importance of marketing campaigns. Brands and stores are devising innovative strategies to capture consumers’ attention, from personalized social media ads to collaborations with influencers which promote exclusive products.
This increasingly sophisticated approach aims not only to generate immediate sales, but also to position companies in consumers’ minds for future acquisitions. In this context, creativity and segmentation play a key role.
Black Friday 2024 promises to once again establish itself as one of the most important commercial events of the year. Whether online or in physical stores, consumers have the opportunity to find better prices, while retailers take advantage of this to strengthen their position in an increasingly competitive market.
