The arrival of mogul Elon Musk on Twitter has left no one indifferent. A change of name, logo and the arrival of certain unwelcome changes have put it in the spotlight.another social network called Bluesky. What were the decisive aspects that pushed many X users to switch to this other?
The decline of X and the rise of Bluesky
At least in Spain, migration to Bluesky has been booming for a few weeks here. It seems that This is not a passing trend, but rather it is the result of a series of factors that led many users to lose the confidence and degree of satisfaction they had in X.
It is true that X has a fairly toxic environment, and in which disinformation, speech, aggressive, hostility, hoaxes… Furthermore, moderation does not seem very effective, which remains the perfect breeding ground for accounts dedicated exclusively to letting trolls roam.
The Musk era brought controversial changes
Elon Musk’s takeover of Twitter and its transformation into X was another determining factor. Policies implemented under his leadership, such as restrictions on previously free functions and changes to moderation rulescaused widespread discontent. Additionally, the perception that the platform has become more politicized, particularly following Elon Musk’s public support of Donald Trump, has led many users to seek a different space.
Where to go? Well, to Bluesky
Bluesky is not a new social network, as it appeared in fall 2021. In fact, it was created by Jack Dorsey, who He also founded Twitter in 2006.. The platform even looks a lot like the original Twitter, which makes many users want to find those good feelings that they no longer find.
Bluesky promises to offer the user a greater degree of autonomy and better privacy. In addition, it has an interesting feature, It’s totally decentralized and can therefore be more resistant to pressures from economic and political groups.
Another key factor that generated discontent at X is that many previously free features have become paidand has very invasive advertising, in addition to the fact that the use of personal data seems to be questioned.
Another attraction of Bluesky is that it comes with the promise of much more effective moderation tools and, very relevant factor, the absence of advertising, something that X has become too present.
It is obvious that the greater the diversity, the more options there are for everyone. But what remains unknown is If the shadow of X continues to be too long for many users with thousands and thousands of followers to definitively slam the door of this network. Will Bluesky mean a paradigm shift in the social media scene?
You can download Bluesky on iOS and Android.
