New tour by Isabel Díaz Ayuso in search of foreign capital. The president of the Community of Madrid will travel to South Korea this week with the aim of continuing to attract investors and projects to the capital. The journey, which will continue from this Saturday, November 23 to Wednesday, November 27will follow the same strategy that was carried out in Germany in June and will serve to position Madrid once again as “the best place in Europe to invest”.
As indicated by the Regional Executive, Ayuso will be in Seoul for 5 days with an “intense agenda”, which will include the visit of Korean multinationals like Hyundai, LG or Samsungwhere he will hold working meetings with his managers and present the potential of Madrid in these areas, especially in the area of digitalization, where Madrid is among the 3 European capitals with the greatest potential.
The president’s agenda in this Asian country will also include working meetings with investors organized by Invest in Madrid, the regional agency to attract investments. Ayuso will boast of a Madrid that leads Spain in attracting funds from other countries, almost 75% of the national total, or practically three euros out of four.
Likewise, Díaz Ayuso will take advantage of his trip to Seoul to know first-hand the Korean education system, which achieves the best results in the world in international rankings. There will also be a meeting space with the audiovisual and cinema sectors, with the aim of presenting Madrid as an attractive region for filming.
During these five days, a meeting and a working lunch will also take place with the governor of the Korean capital region: Gyeonggi. The President of Madrid will be accompanied by advisors from the Presidency, Justice and Local Administration, Miguel Angel García; that of Education, Sciences and Universities, Emilio Vicianaand that of Digitization, Miguel Lopez Valverde. Each of them will have their own schedule of visits and meetings focused on their areas of work, as detailed by the Community.
“As on previous trips It will be a very busy schedule, but certainly, again, very productive.“, underlined in this regard the regional leader, during her speech at the inauguration of the Madrid Investment Forum, organized by the autonomous administration of Alcobendas.
Ten tours around the world
This trip is part of the international agenda that President Díaz Ayuso has been implementing since taking office in 2019. With these tours, the regional executive wants to position Madrid as “the most fashionable region in the world, the the most attractive place in Europe to invest and launch projects.”
In recent years, the Madrid president has visited United States, United Kingdom, Israel, Mexico, Portugal, Italy, Belgium, France, Chile and Germany. These trips have resulted in important project acquisitions, among which those of multinationals such as Siemens, Oracle, Pfizer, Deutsche Bank and NTT Data stand out.
In fact, during his trip to Germany in June, Ayuso and the multinational Siemens ratified in Munich the agreement concluded last year for the construction in the Las Tablas district, next to Madrid Nuevo Norte, of a campus of more than 22,000 square meters which involves an investment of 160 million euros.
The new Siemens headquarters is scheduled to open in 2028 and, in Ayuso’s words, “it will multiply technological employment, training and opportunities in the region.” The technological campus will have 22,000 square meters of officesgreen spaces and services and will become a benchmark in the city as a smart, digital and carbon neutral building and infrastructure in operation.
