Without haste but without pause. This is how they work at Gran Vía 32, headquarters of the Prisa group, to finalize all the details of their future television. This is still a project, given that the competition that the government will launch for a new license will not be published until 2025, but the aim is to have everything ready at the beginning of the year. It will then be that the board of directors will have to give approval (or not) to the business plan.
As this newspaper was able to confirm with several sources, Prisa is working with the idea that the new channel will broadcast in September 2025. Today they recognize that – depending on administrative deadlines – it could be a little later. In any case, before the end of next year.
It is now a matter of finishing defining the type of television that will be produced. The goal, for now, is to leverage the informational power of The country and create news television. A project very similar to what you are doing CNews In France.
CNews, owned by Vincent Bolloré, It is a 24-hour news network that supports the far right. He is one of the main supporters of the far right. Eric Zemmour, He was even a star presenter of the television channel.
Now in this case, The ideological turning point of the Prisa channel would not be the extreme right but the left. Aim? Confronting the cathodic universe of the right and the extreme right in Spain.
However, everything can change as it remains to be determined which is the most appropriate format to achieve the necessary combination of audience, influence and advertising revenue.
According to different sources consulted by EL ESPAÑOL-Invertia, it is possible that Prisa is looking always partner with experience on television to launch his project. A format similar to the one he used when launching CNN+.
Latam, key
From now on, they would have contacts with different communication groups, particularly in Latin America. means of Argentina, Colombia either Pepper They have reportedly been contacted, but the conversations have not yet borne fruit.
Once all the details are finalized and the business plan is prepared, it will be time to present it to the board of directors. Something that, in principle, will happen in the first quarter of next year.
There will be a serious discussion about Prisa’s position, because Not all of its members are convinced that the television sector will be profitable.. Among the doubts, there is that of the president, Joseph Oughourlian, who is still waiting for the black and white figures before making a concrete decision.
The key to convincing Prisa’s board of directors will be to verify that the investment and cost of maintaining a TNT license is truly beneficial for the company. Either by directly operating a channel, or by renting the frequency to a third-party operator, as many successful companies already do.
The team of José Miguel Contreras, Prisa Content Director Average, benefits from the support, among others, of the core of Spanish shareholders led by Andres Varela Entrecanales (director) and which are grouped together in Global Alconaba. Also other shareholders such as Adolfo Utor and the one nicknamed “the king of ambulances”, Diego Prieto.
The Polanco family, through Rucandieither, She still owns just over 7% and it appears she is also in favor of Prisa investing in television again.
Against, besides Oughourlian, Vivendi. The French group also has reservations about the future of the television sector. The rest of the council members, with Carlos Slim, Banco Santander and the Mexican Roberto Alcántara display their reservations, but have not completely made up their minds.
There is still time for the decision to be final, but in the corridors of Gran Vía 32 it is obvious that the television project will become reality as soon as possible. The operation could even accelerate and reactivate the sale of Santillana.
A moment where, as reported by EL ESPAÑOL, Andrés Varela and the rest of the “national” shareholders would take advantage of it to take control of the media group and leave the publishing house aside.
