First month of war between Pablo Motorcycles And David Broncano and there is a clear winner. The anthill on Antena 3 is the most watched program on television during the month of September with an average over the month of 2,253,000 viewers or 18.1%. On TVE 1, The revolt (even though it premiered a week later) received an average of 2,212,000 viewers (17%). The Moto format had the best start to the season in its history, it is leader in its segment, leading by +3.7 points on La1 and +11.6 points on T5, improving by +2.8 points and more than 200 000 spectators the average of the last season, which closed at 15.3% and 2,042,000. In addition, The anthill improves its average +1.1 points and almost 100,000 viewers compared to September 2023 (17% and 2,160,000) and is at the top of the ranking rankingg of the most watched entertainment shows of the month with the visit of Lamine Yamal (3,017,000 and 23.3%) and Victoria Federica de Marichalar (2,893,000 and 23%), absolute leaders In all this, it should be noted that, despite the fact that Broncano has not had a bad landing on public television, TVE is still in the doldrums, being the channel that the most has decreased this month. Antena3, for its part, remains unbeatable with 12.8% market share and an advantage of more than 3 points over the competition.
The battle for “access”
This is a new television season that has had a clear battleground: the prime time access (the niche before the one with the highest television consumption). Telecinco and La 1 de TVE wanted to innovate to compete with the powerful The anthill on antenna 3.
Mediaset was the first to bet with the premiere of Babylon Show, program presented by Carlos Latre Even though it premiered on August 26 with a promising audience share of 10.1%, it inevitably fell to 3.1%. Telecinco ended the format’s agony on September 11 with immediate cancellation.
The war is therefore led by David Broncano and Pablo Motos. To the surprise of many, The revolt created Monday 9 with a magnificent 17.1% against 23% The anthill. Over the last three battles, there have been many days where La 1 won, especially during match times.
Taking into account this The revolt It is a program led by Moncloa to overthrow Pablo Motorcycles (still very critical of the government of Pedro Sánchez), the title that many want would be that Broncano wins The anthill. This is true, but that does not mean that Antena3’s space has lost compared to TVE’s gain. Quite the contrary. Motos had the best month of September in its history at Atresmedia in terms of screen sharing.
First month, first winner
With the month of September over we can say that Pablo Motos remains unbeatable, The anthill achieved a historic month by chaining together a cascade of stages: with an average of 2,253,000 viewers over the month, it is the most watched program on television and also achieved the best month in its history with a share of 18.1%, a result which makes it the leader in its box, leading by +3.7 points on the public channel and +11.6 points over its private competitor.
It is also the program which concentrates the most golden minutes of the month: 11 minutes of gold on its 17 shows and tops the ranking of the most watched entertainment shows of the month with the visit of Lamine Yamal (3,017,000 and 23.3%) and Victoria de Marichalar (2,893,000 and 23%) in the lead and both absolute leaders.
By achieving its best historical month, it also achieved its best historical start and also experienced spectacular increases: it improved +2.8 points and more than 200,000 viewers on the average of last season (which closed at 15.3% and 2,042,000) and its average increases +1.1 points and almost 100,000 viewers compared to September 2023 (17% and 2,160,000).
As for the chains. Antena3 leads with an average of 12.8%. La 1 remains in second position with 9.7%, Telecinco wins the bronze medal with 9.5%, while LaSexta reaches 6.2% and Cuatro 5.4% audience share.
The 1 decreases by eight tenths compared to September 2023 (10.5%)so this season started less well than the previous one. In addition, it loses 1.4 points compared to the month of August (it obtained a score of 11.1%), although we must take into account the broadcast, during this month, of the Olympic Games. As we have already mentioned in OKDIARIO, the arrival of Broncano did not succeed in restoring the main network of the public entity despite one of the most expensive schedules in current television.
Antena3 is therefore the channel which increases the most compared to August (+1.7 points, since it obtained 11.1%), and loses barely two tenths compared to September 2023 (13%). Public mirror, open kitchen by Karlos Arguiñano, The Wheel of Chance, Pasapalabra, El Hormiguero and the two editions of Antena 3 News These are their great warhorses.
And now SonsolesHowever, a season starts duller than the previous one. The Sonsoles Ónega space has already suffered several consecutive defeats against AfternoonAR and currently, it is the daily offer with the lowest share of the chain (10%-11%).
