With its 22.7 million accounts (of which only a portion are active), Bluesky remains a dwarf social network, along with the 275 million monthly active accounts that Threads claims, or the 400 million that X l still claims. he boasted last year. However, his progress is dazzling.
Initiated by the temporary closure consisting of cutting the budgets of the American administration. According to a study by the company Similarweb on November 18 (and questioned by Adam Mosseri, head of Instagram and Threads at Meta), the number of daily active users of Threads no longer exceeds that of Bluesky by 50% in the United States. – for the moment they remain ten times more numerous in X.
New features from the competition
To the point of worrying Meta? Facebook’s parent company, already owner of Instagram and WhatsApp, launched Threads in July 2023 as a response to X. This new social network was immediately based on the architecture of Instagram, which allowed it to very easily reach part of its 2.4 billion of users. . An initial success that gave the company the luxury of not questioning itself since then, assuming radical biases. Starting with its algorithm, which, undoubtedly even more than its competitors, leaves a small place for the people we follow and topics related to current events in favor of viral content.
Until last week. While Bluesky attracts new users, Meta, which has the habit of copying its competitors’ tools, suddenly begins to multiply features reminiscent of those of Twitter or Bluesky. On November 20, Threads announced the ability to create schedules personalized by choosing which topics and which people appear; an option that Bluesky has offered since its launch. The next day, Adam Mosseri also explains that the network’s algorithm will now put more emphasis on the people we subscribe to, a choice that was previously not left out in Threads. Finally, on Monday, Mark Zuckerberg in turn unveils a new test: that of allowing users to choose which thread, between the one created by the algorithm, the one made up of their subscriptions or those that they themselves have designed, they want to be displayed. default. Like what Twitter or Bluesky offer.
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